Join us to discover how Mapfre increased policy conversions by 30% and lifted ancillary revenue by 22%!

Wednesday, October 15 | 1:30 PM New York | 2:30 PM Brasilia
5 additional time options are in the form on the right - please select your slot.

Insider has been powering Mapfre ever since 2024 to unify customer data, deliver AI-backed segmentation, and personalize touchpoints across app, web, and email. By enhancing push and cross-sell strategies, optimizing targeting, and improving loyalty engagement, Mapfre achieved a 30% increase in new policy conversions, a 22% boost in ancillary revenue, and stronger retention through loyalty point activations.

Join the Masterclass

Meet The Speaker

Katie Cervasio, Financial Services & Insurance – Global Digital Growth Director

In this exclusive workshop with Mapfre and Insider — we dive into the tactics that Mapfre used to:

  • Reduce customer acquisition cost through smarter segmentation

  • Increase conversion of insurance policies by 30% with personalized journeys

  • Boost ancillary revenue via upsells and add-ons like riders or service enhancements

  • Grow loyalty program engagement and use of loyalty points

Join us in this exclusive chat with Katie Cervasio (Financial Services & Insurance – Global Digital Growth Director) for an inside view on Mapfre’s secret sauce for customer experiences.

Katie Cervasio
Financial Services & Insurance – Global Digital Growth Director
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Insider X Mapfre | Insider enabled Mapfre to increase policy conversion by 30% and ancillary revenue by 22%

Insider X Mapfre | Insider enabled Mapfre to increase policy conversion by 30% and ancillary revenue by 22%

Using Insider’s CDP, AI segmentation, and push / cross-sell capabilities, Mapfre created more relevant offers at key moments in the policy lifecycle. These efforts drove a 30% increase in new policy conversions, boosted ancillary revenue by 22%, and strengthened loyalty point activation and customer lifetime value.

 

 

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