Join us to discover how FILA increased digital conversions by 18% and boosted mobile app engagement by 22%!

Wednesday, October 15 | 1:30 PM New York | 2:30 PM Brasilia
5 additional time options are in the form on the right - please select your slot.

Insider has been powering FILA to deliver AI-driven personalization across web, mobile, and messaging channels. By leveraging predictive segmentation, personalized product recommendations, and multi-channel journeys, FILA achieved an 18% uplift in online conversions, a 12% increase in repeat purchases, and a 9% growth in average order value (AOV).

Join the Masterclass

Meet The Speaker

Katie Cervasio, Fashion – Global Digital Growth Director

In this exclusive masterclass with FILA and Insider, we dive into the strategies FILA used to:

  • Improve product discovery with personalized recommendations

  • Increase loyalty sign-ups with gamified on-site experiences

  • Reduce cart abandonment through personalized push and email reminders

  • Drive repeat purchases using predictive replenishment journeys

  • Boost AOV with cross-selling and bundling strategies

Join us in this exclusive chat with Katie Cervasio (Fashion – Global Digital Growth Director) for an inside view on FILA’s customer experience strategy.

Katie Cervasio
Fashion – Global Digital Growth Director
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Insider × FILA | Transforming personalization in global sportswear

Insider × FILA | Transforming personalization in global sportswear

By using Insider’s Architect and Smart Recommender, FILA delivered personalized journeys and highly relevant product recommendations across web and mobile. The result: +18% conversions, +12% repeat purchases, and +9% uplift in AOV — strengthening FILA’s position as a leading global sportswear brand.

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