When Google Optimize retires, trust Insider to keep experimentation switched on.

Discover the ultimate experimentation platform replacement for Google Optimize.

Trusted by 1200+ global brands

Trusted by 1200+ global brands

Experimentation made simple, with Insider

Insider is the #1 personalization and experimentation platform, trusted by 1,200+ of the world’s most iconic brands like Singapore Airlines, Estee Lauder, Santander, Toyota, Samsung, to manage experiments and deliver personalized experiences as unique as their customers.

Switch to Insider to experience limitless experimentation with powerful A/B Testing and content optimization, backed by an AI-powered segmentation and data engine.

Easy
Integration

Replace Google Optimize with a single line of code. Deploy Insider and experiment with ease, with zero down-time.

Customer data & Segmentation

Run more meaningful experiments with rich customer data, behavioral and AI-powered predictive segments.

Personalization and Recommendations

Leverage pre-built templates for social proof, InStory, offers and much more. Deliver 1:1 product, and content recommendations in real-time.

Incentives for Google Optimize customers

Are you ready for the Google Optimize sunset? Insider has the fastest Time-To-Value (TTV), fastest set-up, and highest customer support score compared to any vendor, independently verified by G2. Our world-class migration team will help every step of the way…

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Insider named #1 leader in Gartner® Magic Quadrant™ for Personalization Engines

Insider received the highest scores for Marketing (4.1/5.0), and Services and Support (4.16/5.0) Use Cases in the 2022 Critical Capabilities for Personalization Engines.

Insider’s personalization, experimentation and AI-powered optimization capabilities make it the #1 choice for global brands

Advanced Capabilities

Drag & drop editor designed for marketers

Build your experiments with a drag-and-drop editor that makes it easier than ever to change every element of your website. Use advanced features like Product Badging to add offers and badges to product listings. Want to get even more advanced? Switch to our code editor.

Go beyond basic banners with 50+ pre-built templates

Your website deserves more than the basic banners provided by Google Optimize. Take advantage of our library of pre-built templates for building dynamic menus, lead collection, delivering coupons, social proof and more. Deploy easily and quickly across onsite, email, app, messenger, app and push notifications.

Go beyond basic banners with 50+ pre-built templates

Advanced AI-backed segments

Supercharge your A/B tests and personalization experiments with deep segmentation, based on 120+ behavioral traits and AI-backed predictive behavior like likelihood to purchase, churn risk and more.

Powerful reporting for your experiments

Leverage Insider’s powerful reporting capabilities to understand the full effect of all A/B Tests running on your website. Go beyond clicks and engagement to uncover incremental revenue and conversion rate uplift to determine how your experimentation strategy is driving profitability and growth.

Want to see your data in Google Analytics? Insider provides a standard integration to send all your A/B Test data to Google Analytics

Powerful reporting for your experiments

Are you ready to move from Google Optimize to Insider?

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FAQ

Google Optimize and Google Optimize 360 are Google’s now deprecated tool for running A/B tests on the web. Google Optimize will be sunset on September 30th of this year (2023). Google Optimize helped brands run A/B tests, personalization campaigns and deploy simple banners on their website. 

‘Sunsetting’ is the term Google uses to describe a tool being discontinued. Google Optimize and Google Optimize 360 will switch off on September 30 2023. Any live experiments or personalization campaigns will run until that date, but become inactive when the service goes offline. You will not be able to access, export or interact with your experiments beyond September 30 2023.

Insider is a leading platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. The Insider Experimentation Platform enables brands to run experiments backed by rich customer data and segments. Unlike Google Optimize, brands can scale their personalization efforts easily with powerful pre-built templates and recommendations.

Insider’s platform provides Google Optimize’s Experimentation features as one of its capabilities. Brands leverage Insider’s platform for collecting and segmenting customer data, running AI models for predicting intent and delivering personalized experiences across channels including Web, App, Email, SMS, WhatsApp and more.

We don’t like to brag, but Insider has been rated the #1 vendor, independently verified by G2 users. Loved, by analysts and users, Insider outranks vendors on Ease of Use, Quality of Support, Ease of Set-Up and Fastest Time-To-Value (so you achieve maximum ROI in the shortest time). 

Migrating from Google Optimize to Insider is as simple as adding a single line of code to your website. You can integrate Insider directly or leverage one of our pre-built integrations with Tag Managers – meaning zero down-time and IT reliance.

What is Google Optimize?

Google Optimize and Google Optimize 360 are Google’s now deprecated tool for running A/B tests on the web. Google Optimize will be sunset on September 30th of this year (2023). Google Optimize helped brands run A/B tests, personalization campaigns and deploy simple banners on their website. 

What is sunsetting?

‘Sunsetting’ is the term Google uses to describe a tool being discontinued. Google Optimize and Google Optimize 360 will switch off on September 30 2023. Any live experiments or personalization campaigns will run until that date, but become inactive when the service goes offline. You will not be able to access, export or interact with your experiments beyond September 30 2023.

What is Insider?

Insider is a leading platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. The Insider Experimentation Platform enables brands to run experiments backed by rich customer data and segments. Unlike Google Optimize, brands can scale their personalization efforts easily with powerful pre-built templates and recommendations.

How does Insider compare
to Google Optimize?
Insider’s platform provides Google Optimize’s Experimentation features as one of its capabilities. Brands leverage Insider’s platform for collecting and segmenting customer data, running AI models for predicting intent and delivering personalized experiences across channels including Web, App, Email, SMS, WhatsApp and more.
Is Insider better than
Google Optimize?

We don’t like to brag, but Insider has been rated the #1 vendor, independently verified by G2 users. Loved, by analysts and users, Insider outranks vendors on Ease of Use, Quality of Support, Ease of Set-Up and Fastest Time-To-Value (so you achieve maximum ROI in the shortest time). 

How easy is it to switch over from Google Optimize to Insider?

Migrating from Google Optimize to Insider is as simple as adding a single line of code to your website. You can integrate Insider directly or leverage one of our pre-built integrations with Tag Managers – meaning zero down-time and IT reliance.