Who is primed to buy right now, most likely to churn, or needs a little incentive? Insider’s data-backed predictive segments take the guesswork out of ad targeting. Machine learning algorithms are always on, analyzing users and reshaping segments based on real-time user data becoming more precise with every interaction.
Likelihood to Purchase
Likelihood to Churn
Customer Lifetime Value
Discount Affinity
How Watsons improved ROAS by 50% on Facebook on Singles Day with Predictive Audiences