Las capacidades de la plataforma de Insider son ilimitadas; personalización, segmentación, campañas móviles y optimización de la conversión.
35
%
aumento del AOV
Progress bar
40.11
%
aumento de la tasa de conversión
Smart recommender
Sobre Philips
El grupo multinacional holandés Philips comenzó fabricando bombillas y hoy en día es un ejemplo de innovación en tecnología y bienestar. Se fundó en 1891 y cuenta actualmente con unos 74,000 empleados en 100 países. Philips combina la tecnología más avanzada con sus amplios conocimientos clínicos y comerciales para ofrecer soluciones integradas.
Mirando al Futuro
En el futuro, Philips recurrirá a las potentes capacidades de segmentación y personalización basadas en inteligencia artificial de Insider para impulsar sus campañas de fin de año dirigidas a clientes durante las temporadas de Black Friday y Navidad.
La marca planea seguir optimizando la métrica del AOV a través del engagement en el sitio con la ayuda de Insider, mostrando especial atención a ciertas categorías de productos. Para el año 2021, Philips tratará de mejorar su personalización y fortalecer su segmentación para ofrecer experiencias más individualizadas a los clientes. Además, Philips buscará proporcionar estrategias de engagement relevantes a varios perfiles de usuarios, tales como consumidores «gastadores» y «afines a descuentos», a través de una segmentación específica.
Cookies are used on this website to personalize content and ads and to provide analytics about website usage. We also share information about your use of our website with our social media, advertising, and analytics partner. Our partners may combine this information with other data that you have provided to them or that they have collected in the course of your use of the Services. Please make your individual settings about the types of cookies that should be allowed. Please note that due to your setting, all functions of the website may no longer be available. You can also revoke your consent at any time.
Further information on the details of the data involved, the storage period, access to your data by third parties, third country data transfers and your right of revocation can be found under cookie settings and in our privacy policy.Legal information.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.