Insider named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment

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The IDC MarketScape 2022 report recognizes Insider as a “robust yet intuitive platform that helps marketers achieve a 360-degree customer view and powers customer journey analytics, orchestration, and personalization.“

Read the report excerpt to see why Insider is a Leader.

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IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.

Stitch customer data and orchestrate cross-channel experiences with ease

Insider’s CDP helps marketers aggregate data from both online and offline touchpoints to create the most complete view of individual customers.

We believe, Insider is a leader in the market based on capabilities including:

  • Breadth of use cases that can be implemented for personalization and cross-channel experiences
  • Easily collect and activate zero, first, second, and third-party customer data
  • Individualizing experiences for both known and anonymous customers
  • Flexible platform architecture and APIs

Read the IDC MarketScape 2022 report excerpt to determine further why Insider was named a Leader.

AI-led customer journey
orchestration and optimization

AI-led customer journey
orchestration and optimization

Insider’s platform allows you to unlock customer data and deploy individualized journeys across 12+ channels.

Our industry-first fusion of personalized onsite/in-app experiences, including messaging channels (WhatsApp, LINE, RCS, and more), help you build impactful journeys primed to increase engagement, retention, and revenue.

IDC further recognized our strengths in optimizing send times, channels, devices, contact fatigue, auto-winner in journey paths, and multi-armed bandit testing for recommendations and offers.

Read the report excerpt to learn more about why Insider was named a Leader.

Insider offers a scalable cross-channel customer engagement solution for both known and anonymous users; on the foundation of a very flexible customer database, high data ingestion and processing rate, and strong consent management capabilities.

Gerry Murray

Research Director, Marketing and
Sales Technology, IDC

A Unified Customer View to Drive Real-Time Decision-Making

Build 360-degree customer profiles that enable you to activate data, make better marketing decisions, and deliver seamless experiences to your customers.

Trusted by 1000+ global enterprise brands & high-growth startups

Insider is the preferred growth partner for more than 1000 powerhouse brands worldwide helping marketers connect data across channels, predict future behavior with AI and individualize cross-channel experiences from a single platform—with the fastest time to value.

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One platform for
individualized, cross-channel customer experiences

One platform for individualized, cross-channel customer experiences

Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

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All rights reserved.

© 2022 Powered by Insider. All rights reserved.