Success Story
Retail & EcommerceFrom first click to repeat purchase, create experiences your customers will love
Financial ServicesBuild trust and loyalty with personalized experiences that increase engagement and retention
Travel & HospitalityInspire travelers, personalize the journey, boost bookings, and drive ancillary revenue
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SMS Template Library60+ templates for seamless SMS marketing
CDP ExplorerLearn how to put your customer data into action
Investing in the right cross-channel marketing platform is essential
for driving business growth in the ever-evolving digital landscape.
How does Insider compare?
Insider vs Bloomreach
Insider has continuously ranked higher than Bloomreach in key reports, including G2, Gartner, and IDC. Bloomreach’s customer journey orchestration requires significant IT support, reducing time to ROI, and stalling vital campaigns.
Not only is Insider an intuitive platform so your marketing team can launch cross-channel journeys within minutes, but we also offer 100+ ready-to-go templates, including website optimization, to make sure Insider delivers ROI in the fastest time. Take a look at why Insider is #1 choice for 1200+ global companies.
Supported integrations with zero hidden costs including native connectors
Simple and clear pricing strategy, with no hidden costs for support or integration - all are included
Mixed up pricing that charges extra for integration with third-parties and offers no connectors with pure CDPs
Local success services available 24/7
Local support experts in every region at no extra cost with extensive SLAs
25% smaller customer support function led by juniors with hidden costs and slow response times
Advanced targeting and segmentation
Predict user behavior or create affinity-based models with AI and ML-based segmentations
Limited predictive segments and lack of affinity modelling support doubles time and effort required
Cross-channel journey orchestration
12+ channels covered with real-time starters, plus price-drop and back-in-stock options
Lacking on-site and in-app channels with limited starter and checkpoint options
On-site and in-app personalization
Robust WYSIWYG editor with app and web template store with 100+ ready-to-use, no-code templates
New template store for in-app, but insufficient editor needs further HTML code for tailor-made use cases
Reporting
Easy to use 3-level (campaign, user, analytics) flexible reporting structure for a 360-degree view of user journeys
Insufficient and complex reporting system that limits visibility over campaigns, visitors, and analytics
Supported integrations with zero hidden costs including native connectors
Simple and clear pricing strategy, with no hidden costs for support or integration - all are included
Mixed up pricing that charges extra for integration with third-parties and offers no connectors with pure CDPs
Local success services available 24/7
Local support experts in every region at no extra cost with extensive SLAs
25% smaller customer support function led by juniors with hidden costs and slow response times
Advanced targeting and segmentation
Predict user behavior or create affinity-based models with AI and ML-based segmentations
Limited predictive segments and lack of affinity modelling support doubles time and effort required
Cross-channel journey orchestration
12+ channels covered with real-time starters, plus price-drop and back-in-stock options
Lacking on-site and in-app channels with limited starter and checkpoint options
On-site and in-app personalization
Robust WYSIWYG editor with app and web template store with 100+ ready-to-use, no-code templates
New template store for in-app, but insufficient editor needs further HTML code for tailor-made use cases
Reporting
Easy to use 3-level (campaign, user, analytics) flexible reporting structure for a 360-degree view of user journeys
Insufficient and complex reporting system that limits visibility over campaigns, visitors, and analytics
Insider vs Braze
Braze is a solid messaging platform, but for more personalized omnichannel customer experiences, Insider is the superior choice.
Compared to Braze, Insider offers a broader range of channels, 24/7/365 local support, seamless integration, and 100+ templates for easy personalization. Insider outshines Braze’s limited support, third-party reliance, and manual IT work.
Insider goes further than Braze, providing native web personalization and unmatched data integration across channels: Web, App, Web Push, Messaging, Email, Ads, and SMS. Plus you’ll get access to AI-driven customer segmentation, and tailored product recommendations to deliver ROI faster – all without IT dependency.
Local success services available 24/7
Simple and clear pricing strategy, with no hidden costs for support or integration - all are included
No local offices and customer support comes with extra costs and limitations
Integration process
Smooth integration and implementation process including first-party support - with no extra cost
Intregration can be dependent on third-parties with extra costs or high dependency on IT teams
Build personalization at a scale
100+ personalization templates for web and app campaigns, including A/B testing and gamification
Limited on-site personalization compared to Insider, and less advanced A/B testing and gamification
Create native real-time recommendations
15+ native algorithms available for cross-channel including all messaging channels
Braze does not support native recommendations. Relies on third-party data with limited capabilities
Cross-channel journey orchestration
Insider offers high reachability, and cross-channel personalization and triggers to deliver ROI quickly
Braze cannot compare to Insider’s reach, cross-channel personalization, and triggers
Advanced targeting and segmentation
Predict user behavior or create advanced affinity-based models with AI and ML-based segmentations
Braze does not support affinity-based modelling and has limited predictions segments compared to Insider
Local success services available 24/7
Simple and clear pricing strategy, with no hidden costs for support or integration - all are included
No local offices and customer support comes with extra costs and limitations
Integration process
Smooth integration and implementation process including first-party support - with no extra cost
Intregration can be dependent on third-parties with extra costs or high dependency on IT teams
Build personalization at a scale
100+ personalization templates for web and app campaigns, including A/B testing and gamification
Limited on-site personalization compared to Insider, and less advanced A/B testing and gamification
Create native real-time recommendations
15+ native algorithms available for cross-channel including all messaging channels
Braze does not support native recommendations. Relies on third-party data with limited capabilities
Cross-channel journey orchestration
Insider offers high reachability, and cross-channel personalization and triggers to deliver ROI quickly
Braze cannot compare to Insider’s reach, cross-channel personalization, and triggers
Advanced targeting and segmentation
Predict user behavior or create advanced affinity-based models with AI and ML-based segmentations
Braze does not support affinity-based modelling and has limited predictions segments compared to Insider
Insider vs MoEngage
Moengage serves businesses well for simple push notifications, however, if you are looking to elevate customer engagement across multiple channels, you need a solution that offers more channels and greater versatility. Insider is the #1 choice for brands who want to go beyond push notifications to interact seamlessly across 12+ channels, including WhatsApp, app, social media, mobile and email.
Still unsure? See below why we’re the first choice for 1200+ global companies.
Global enterprise vs local business
Leader according to Forrester, G2, Gartner and IDC. Supporting 1,200+ enterprise brands in 26 countries
Average solution according to G2, Gartner, Forrester. Limited tech, team, and resources for scalability
Supported integrations without hidden costs
Simple and clear pricing strategy, with no hidden costs for support or integration—all are included
Mixed pricing system with hidden costs, typically exceeding predetermined budgets
Data retention
Stores anonymous data and unified first-party user data for up to 5 years
Stores anonymous data for two months and unified data for one year. Data is lost in 60 days
Local success services available 24/7
Hands-on, local support from regional experts for no extra cost with extensive SLA
55% less customer support, owned by junior teams with hidden extra service costs
Native real-time recommendations
15+ native algorithms available for cross-channel recommendations including all messaging channels
No native recommendation capabilities results in high bounce rates and low click-through and conversion rates
Advanced targeting and segmentation capabilities backed by AI
Connect segments with “AND” and “OR” without any limitations, including AI and ML-based predictions
No AI-based predictions and must create different segments for “AND” and “OR”
Global enterprise vs local business
Leader according to Forrester, G2, Gartner and IDC. Supporting 1,200+ enterprise brands in 26 countries
Average solution according to G2, Gartner, Forrester. Limited tech, team, and resources for scalability
Supported integrations without hidden costs
Simple and clear pricing strategy, with no hidden costs for support or integration—all are included
Mixed pricing system with hidden costs, typically exceeding predetermined budgets
Data retention
Stores anonymous data and unified first-party user data for up to 5 years
Stores anonymous data for two months and unified data for one year. Data is lost in 60 days
Local success services available 24/7
Hands-on, local support from regional experts for no extra cost with extensive SLA
55% less customer support, owned by junior teams with hidden extra service costs
Native real-time recommendations
15+ native algorithms available for cross-channel recommendations including all messaging channels
No native recommendation capabilities results in high bounce rates and low click-through and conversion rates
Advanced targeting and segmentation capabilities backed by AI
Connect segments with “AND” and “OR” without any limitations, including AI and ML-based predictions
No AI-based predictions and must create different segments for “AND” and “OR”
Insider vs Salesforce
Insider users find Insider easier to use, easier to set-up and easier to do business with. Our #1 priority is to help our customers see value in the fastest time. With Insider, you can seamlessly manage marketing, customer experience and support initiatives from a single consolidated platform.
Our pricing model is also easy to understand, with a more cost-effective and transparent pricing structure.
Still unsure? See below why we’re the first choice for 1200+ global companies, including one-third of the Fortune 500.
Omnichannel Experience
Insider enables personalized engagement across 12+ channels to ensure a unified, relevant experience
Salesforce lacks breadth of messaging channels and its Mobile App offering is weak
Journey Orchestration
Insider’s Architect enables users to quickly orchestrate complex customer journeys across all channels and 100s of APIs
Limited channel support creates a siloed experience and the interface makes building journeys complex and unintuitive
Excellence in AI-driven Insights
Sirius AI™, Insider's patent-pending AI, blends large language models and ML to deliver trustworthy customer experiences on autopilot
Salesforce’s Einstein is attached to Commerce Cloud, requiring significant coding by engineers to achieve any functionality
Omnichannel Experience
Insider enables personalized engagement across 12+ channels to ensure a unified, relevant experience
Salesforce lacks breadth of messaging channels and its Mobile App offering is weak
Journey Orchestration
Insider’s Architect enables users to quickly orchestrate complex customer journeys across all channels and 100s of APIs
Limited channel support creates a siloed experience and the interface makes building journeys complex and unintuitive
Excellence in AI-driven Insights
Sirius AI™, Insider's patent-pending AI, blends large language models and ML to deliver trustworthy customer experiences on autopilot
Salesforce’s Einstein is attached to Commerce Cloud, requiring significant coding by engineers to achieve any functionality
"Insider helped us develop new, engaging communication channels"
Insider has opened entirely new communication channels for our brand, reaching customers who were previously unengaged. With so many channels and integrations available, we’ve been able to reach customers wherever they are with personalized messaging- this continues to drive significant value despite minimal time and effort to launch. I’m look forward to adding channels to reach even more customers and continue our growth.
"Great opportunities, but a complex platform"
Overall, it seems that the product is maturing and offers potential but at the moment it's pretty average at everything we have tried to do with it. The out-of-the-box features are quite limited and the documentation is amongst the poorest i've seen. Limited out of the box reporting, very complex understanding jijna, user friendliness of the reporting is not great. Aggregates & running aggregates is difficult to execute correctly.
12X ROI in three months
We started using Insider and it works like magic. In less than a quarter, we saw a conversion rate uplift of 14.4% and a 12X uplift in ROI. We have unified profiles for our customers and now have a detailed view of their behavior. This has helped us improve our communication, content, and recommendations, based on the insights gained. A great platform allowing omnichannel customer journeys."
"Would not recommend to a novice"
It is NOT user friendly. I've used other systems that have similar functionality to Braze... One major issue I have is that whenever you set an onboarding flow live, you're unable to make any adjustments to the emails in the middle of the journey. If you want to do that, you either have to wipe out the existing content and add your new stuff in OR duplicate the entire flow and push ppl to the new one. It's absolutely ridiculous.
"Increased customer loyalty with retargeting and personalization”
To bolster our cross-channel marketing approach, we combined the Web and Mobile suites from Insider to deliver personalized experiences for our customers. We were able to create consistent, unified experiences on web, mobile and mobile app seamlessly. Our engagement and conversion rates increased by showing coupons, and recommendations on both platforms. Their customer service team’s prompt technical help and expert knowledge have been amazing through the whole process.
"Good to help jumpstart but unable to scale and grow along (especially on more complex issues)"
MoEngage provides a good start for standard use cases but when trying to go deeper to integrate more complex use cases, MoEngage tends to stutter and fail to deliver the use cases. The platform is not good enough in catering complex use cases as the company grows from basic usages to more customized ones. The customization is not even at the level of total customization. Considering the investment and implication of integrating it within the app, I think this is one of the biggest blocking points of all.
Very fast product with efficient results.
Very fast product with efficient results. We were surprised by how fast and easy the integration process was. Insider’s team was helpful throughout the process and left no question mark in our minds concerning their tools.”
‘’One of the worst platforms I have ever encountered’’
I have never seen software with such a terrible user experience. The platform is completely outdated, very buggy and constantly hangs. Integration with Salesforce CRM is utterly complicated and breaks easily. It is incredibly time-consuming and frustrating to work with it, even for simple stuff. Moreover, customer support isn’t really helpful.
Powered by G2, 100% authentic user reviews
Powered by G2, 100% authentic user reviews
Powered by G2, 100% authentic user reviews
Powered by G2, 100% authentic user reviews
Bloomreach vs Insider
Ratings
Braze vs Insider
When assessing the two solutions, reviewers found Insider easier to use, set up, and administer. Reviewers also preferred doing business with Insider overall.
Ratings
MoEngage vs Insider
When assessing the two solutions, reviewers found Insider easier to use, set up, and administer. Reviewers also preferred doing business with Insider overall.
Ratings
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) vs Insider
When assessing the two solutions, reviewers found Insider easier to use, set up, and administer. Reviewers also preferred doing business with Insider overall.
Ratings
Click on the buttons below to see how Insider’s capabilities compare to other vendors, according to 100% authentic and verified user reviews.
Features
Click on the buttons below to see how Insider’s capabilities compare to other vendors, according to 100% authentic and verified user reviews.
Email Marketing
Features
Click on the buttons below to see how Insider’s capabilities compare to other vendors, according to 100% authentic and verified user reviews.
Email Marketing
Website Personalization
Segmentation
Marketing Automation
Mobile Marketing
Consumer Targeting
Messaging
Reporting & Analytics
Integration
Online Marketing
Lead Management
Mobile Marketing
Ready-Made Templates
AI & Recommendations
Messaging
Personalization
Social
Reporting & Analytics
Marketing Automation
Integrations
Customer Journey Orchestration
Email Marketing
Online Marketing
Customer Segmentation
Lead Management
Ready-Made Templates
Messaging
Recommendations
Social
Reporting & Analytics
Mobile Marketing
Marketing Automation
Integrations
Website Personalization
Customer Segmentation
Campaign Management
Personalization
Recommendations
Data & Analytics
Source: August 2025
Source: August 2025
Source: August 2025
Source: August 2025
Insider One is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025
AI
Journey Orchestration
Unifying Customer Data
Marketing 3.99/5.0
Digital Commerce 4.11/5.0
Services and Support 3.94/5.0
Insider One Recognized as a 2025 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs
Product Capabilities 4.9/5.0
Sales Experience 4.9/5.0
Deployment Experience 4.8/5.0
Support Experience 4.9/5.0
Insider One recognized as a Leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)
Personalization
Innovation Strategy
Platform Architecture
Predictive Analytics
Machine Learning
Insider One named a leader in the IDC MarketScape for Worldwide omnichannel Marketing Platforms
Personalization
Channel Breadth
AI / Machine Learning
Personalization Software
CDP
Mobile Marketing
SMS Marketing
WhatsApp Marketing
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Personalization
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Reporting & Data
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