Success Stories

How leather retailer Wojas reminds shoppers about the items waiting in their carts

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About Wojas

Wojas is one of Poland’s largest manufacturers of high-quality leather shoes and accessories. Founded in 1990, the company now boasts almost 200 showrooms across Poland, Slovakia, the Czech Republic, Belarus, and Hungary, and produces hundreds of thousands of pairs of shoes each year.
Cart Abandonment: A Frustrating Reality in Online Retail
Cart abandonment – where a customer add items to their online shopping cart and then leaves the site without completing their purchase – is a challenge faced by all online retailers. These customers have made it a long way down the purchase funnel, only to give up at the crucial last minute. It’s a phenomenon that can be very frustrating. Wojas was no different. The company was experiencing a high level of cart abandonment on its popular website and turned to Insider for help. 
A Friendly Reminder
Insider decided to target customers that had abandoned their cart with messages encouraging them to revisit the site and pick up where they’d left off. First, customers that had left purchases in their baskets without completing the transaction were sent a web push notification after two hours. If, after another eight hours, they had still not taken action, they were also sent an email reminding them of their unfinished purchases. 

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