SUCCESS STORY

How Vogacloset achieved 30X ROI with Insider One's unified customer profiles and personalized WhatsApp messaging

How Vogacloset achieved 30X ROI with Insider One's unified customer profiles and personalized WhatsApp messaging

30X

ROI 8-week data integration and launch
Challenge

Challenge

Vogacloset needed to unify fragmented data and understand customer behavior to build seamless, personalized experiences and boost engagement, opt-ins, opens, and conversions across channels.

Solution

Solution

Insider One’s customer data platform and AI-powered journey builder unified data, enabled real-time personalization, and empowered Vogacloset to launch omnichannel campaigns like WhatsApp without IT support.

Result

Result

Vogacloset achieved 30X ROI 8-week data integration and launch and a significant Increase in CVR via WhatsApp, with full migration and campaign launch within 8 weeks.

ABOUT THE CUSTOMER

Founded in 2013, Vogacloset has quickly become one of Europe's leading fashion eCommerce sites, offering an extensive range of clothing, accessories, and beauty products. The brand's mission is to provide seamless shopping experiences across its website and communication channels, and its partnership with Insider One has been critical in achieving this.

INDUSTRY
Retail
CHANNELS
Email
Web
Mobile
Soluitons
Architect
CDP

SUCCESS STORY #1

Unifying data to launch campaigns in the quickest time on the market

The Challenge

Vogacloset faced the complex challenge of consolidating data from various touchpoints and channels into one unified source. Understanding customer behavior and predicting intent was essential for Vogacloset to build seamless customer experiences, but this was impossible with data held across multiple platforms. It needed a tool that could seamlessly merge and track customer data across multiple platforms, without taking months of valuable time and resources from Vogacloset's marketing and IT departments.

The Solution

Insider One's customer data platform facilitated the smooth integration of data and provided a holistic view of user behaviors and preferences within its dashboard. The customer success team at Insider One collaborated closely with Vogacloset to eliminate blockers and ensure migration was as seamless as possible. Thanks to Insider One, Vogacloset overcame itsdata fragmentation problem to gain access to a 360-degree views of customers from Insider One's unified dashboard. The complex migration took just eight weeks—the quickest time to value of any other vendor.

The process of choosing the right marketing platform for us took over two months, so when we chose Insider One, we wanted to get to work quickly. Luckily, Insider One's integration process was completed in less than eight weeks, and we went live incredibly quickly. The Insider One team now feels like an extension of our team. The process is so collaborative, and Insider One supports us every step of the way.

Customer Relationship Manager
Vogacloset

8 weeks

Full migration and campaign launch within 8 weeks

SUCCESS STORY #2

Increasing customer engagement with omnichannel journey orchestration and personalized messaging

The Challenge

Vogacloset's overall goal was to boost user engagement and loyalty, which demanded improvements in key metrics like opt-ins, opens, and conversions. Achieving this required a holistic understanding of customer journeys and interactions. Vogacloset wanted to use its newly unified data to power and launch consistent, highly personalized campaigns that seamlessly spanned multiple channels and touchpoints. It's amazing we can build, analyze, and test customer journeys from one platform, and we don't need IT support to do this! One of the most valuable additions we've found since using Insider One has been WhatsApp. WhatsApp has played a valuable role in promoting our products and increasing conversion rates.” Customer Relationship Manager

The Solution

Insider One suggested leveraging Architect, its AI-powered omnichannel customer journey builder. The tool allowed Vogacloset to design intricate and dynamic customer journeys that adapted in real-time, ensuring users received tailored content across every interaction. Insider One's AI-driven predictions analyzed historical and real-time data, so Vogacloset could anticipate customer preferences and behaviors. This predictive capability enabled the brand to craft journeys that were personalized and strategically timed to capture users' attention with the right message at the right time. Architect supports 12+ channels and hundreds of APIs. With Insider One, Vogacloset was able to launch campaigns on WhatsApp, leveraging the modern channel to increase product discovery with personalized product recommendations and price-drop alerts. Data showed WhatsApp contributed most to Vogacloset's 30X ROI as the channel with the highest conversions.

It's amazing we can build, analyze, and test customer journeys from one platform, and we don't need IT support to do this! One of the most valuable additions we've found since using Insider One has been WhatsApp. WhatsApp has played a valuable role in promoting our products and increasing conversion rates.

Customer Relationship Manager
Vogacloset

With Insider One, everything has lived up to our expectations—from segmentation and analytics to communication channels such as WhatsApp and email. It quickly became clear just how effective Insider One is; we've achieved 30X ROI by using Insider One's data to personalize our messaging.

Customer Relationship Manager
Vogacloset

Overall, Insider One helps us connect with our users on a personal level across different channels. The key difference now is that our journeys are not just random, generic messaging. They're informed by data and tailored to each user, which has had a huge impact on our bottom line with 30X ROI.

Customer Relationship Manager
Vogacloset

30X

ROI

Increase

in CVR via WhatsApp

Looking ahead

Looking ahead Looking ahead

Looking ahead

Vogacloset's emphasis remains on personalization, particularly within the onsite experience. Insider One's industry-leading features, such as Search Recommender and Product Optimizer will be the next stage of personalization. The fashion brand wants to power these tools with customer data to provide easy product discovery and remove friction on the Vogacloset website.

Explore platform

Discover more inspirational stories

Read more
15.1% cart recovery rate
Read more
259% increase in AOV in one month

Insider One's growth experts suggested exactly which tools to use to achieve our objectives. We implemented personalized product recommendations on the homepage and this helped us generate a 18.8% increase in revenue per user in one month. Insider One's tools are amazing.

Senior eCommerce Manager
Read more
20% increase in CVR on desktop

See what Insider One can do for your brand

Explore how the world's favorite brands drive measurable growth with Insider One.