A United Colors of Benetton Alcança uma Melhora de 7X em Conversões e um Aumento de 9X em Aquisição de Novos Usuários

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Sobre a Benetton

A Benetton é uma varejista do setor da moda e marca de vestuário reconhecida no mundo todo por suas cores, exímias malhas e compromisso social. Uma rede de mais de 5.000 lojas de varejo ao redor do mundo, a Benetton produz mais de 100 milhões de peças todo ano, oferecendo ao mundo insights das tendências da moda mais recentes, assim como o empenho pela igualdade humana.

Olhando para o Futuro

A Benetton continuará a otimizar sua personalização no site e estratégias de engajamento utilizando os recursos de web push e construção de jornada da Insider. Para impulsionar ainda mais a experiência do cliente, a Benetton avaliará os recursos de microssegmentação preditiva operados por IA da Insider, com base em dados históricos e comportamento futuro de seus usuários. Utilizando segmentos preditivos como “afinidade desconto-alta”, “probabilidade de compra-alta”, “probabilidade de evasão-alta”, entre outros, a Benetton personalizará ainda mais as experiências para se aproximar dos clientes.

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A United Colors of Benetton Alcança uma Melhora de 7X em Conversões e um Aumento de 9X em Aquisição de Novos Usuários

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A United Colors of Benetton Alcança uma Melhora de 7X em Conversões e um Aumento de 9X em Aquisição de Novos Usuários

Olhando para o Futuro

Schedule your personalized demo.

PLATFORM

CAPABILITIES

CHANNELS

INDUSTRIES

RESOURCES

COMPANY

WHY INSIDER ONE

ESSENTIAL GUIDES