Success Stories

How Skycash increases ancillary revenue through geofence-based targeting

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With Insider’s geofence technology we were able to promote add-on purchases to our customers and improve our ancillary revenue by 128%.

128

%
increase in ancillary revenue Geofence push

30

%
improvement in app push click-through rate Geofence push

About Skycash

Skycash is a leading Digital Wallet Company in the Fintech industry in Poland. Almost 2 million people in Poland use Skycash solutions including Visa, MasterCard, LOT and the City of Warsaw. Today the company is a leader in the Polish travel market with over 80% market share.
Optimizing Every Stage of the Customer Experience

Ancillary sales provide a major chunk of revenue for Skycash and as a result, the marketing team at Skycash was on the lookout for a solution that would have made these ancillary offerings a must-have for their customers.

The ancillary offers were:

-Genuine travel assistance items like travel insurance, extra legroom, and more
-Offered at the most logical pricing to make sure that the customer gains the most value of the complementary products
-Only rolled out to people 24 hours prior to their scheduled departure to drive urgency

Skycash partnered with Insider to bolster the sales of ancillary offerings using geofence technologies.

128% Increase in Ancillary Revenue with Geofence-based Targeting

Using Insider’s Geofence technology, the brand boosted their ancillary revenue collection by 128%, while improving their push engagement by 30%.

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