Chinese luxury brand Shanghai Tang drives conversion rate by 61%

About Shanghai Tang

Shanghai Tang, founded in 1994, is a proud and pioneering ‘Created by Chinese’ luxury brand recognized internationally for its authentic craftsmanship and unique designs served with a dash of humor, irreverence, and disruptive edge. As a proudly ‘Created by Chinese’ brand, they deliver to the global audience a disruptive and modern take on Chinese culture, aesthetics, and craftsmanship. Shanghai Tang offers a wide range of lifestyle collections steeped in heritage, including iconic products such as Tang jackets, cashmere cardigans with silk lining, silk pajamas, knot clutches, scarves and foulards, Chinese gemstone jewelry, lacquer boxes, and the signature Ginger Flower home fragrance.