Success Story

SA SA, Asia’s Leading Beauty Retailer, Switches from Braze to Insider One and Lifts App CR by 21.7% in One Month

Architect
App Personalization
Smart Recommender

21.7%

uplift in app pop-up CR

2.5%

of site revenue from Architect

9%

app recommendation CTR

Industry

Retail – Beauty & Cosmetics

Themes

Cross-Channel Journeys
Integration & Onboarding
Migration
Product Discovery
Cart Recovery

Channels

App Personalization
App Push
Email
Web Personalization

Tools

Architect
Smart Recommender

“Switching from Braze to Insider One was a game-changer for SA SA. With Insider One, we achieved powerful improvements—21.7% CR uplift on targeted app messaging and 9% app recommendation CTR in just one month. Insider One’s onboarding support and omnichannel automation drove measurable results, deeper personalization, and higher ROI. We now confidently engage beauty shoppers at every step.”

Kevin Wong,
Vice President, E-commerce

Executive summary

To elevate engagement and fuel revenue growth, SA SA partnered with Insider One, integrating Architect, Smart Recommender, and App Personalization across app, email, and web. Within a single month, Architect journeys contributed to 2.5% of total site sales. AI-powered recommendations achieved up to 9% CTR, while segmented app pop-ups sparked a 21.7% CR uplift. SA SA’s successful switch from Braze was validated by these results, establishing Insider One as their essential platform for driving measurable, scalable business outcomes in beauty retail.

Download as PDF
Get a demo

About SA SA

SA SA is an iconic beauty and cosmetics retailer headquartered in Hong Kong, renowned for its extensive selection of global skincare, cosmetics, and personal care products. The brand serves millions of shoppers through an integrated online-offline experience, setting industry standards for expert, engaging customer journeys.

Why Insider One?

SA SA selected Insider One to seamlessly connect every customer touchpoint from onsite and app to offline, prioritizing personalization for all marketing campaigns. The brand was impressed by Insider One’s advanced technology, proven ability to facilitate 91APP data integration, and highly consultative onboarding. Switching from Braze allowed SA SA to unify all engagement on a single platform, enabling real-time CR boosts and rapid deployment of impactful journeys across channels. Immediate value realization and dedicated guidance reinforced Insider One as the clear partner to accelerate business growth.

Success story #1

Driving cross-channel revenue with Architect

The challenge

SA SA needed to automate and unify customer communications across app and email, replacing single-channel workflows with real-time, cross-channel messaging that could continually increase CR and maximize revenue. Existing tools could not enable broad orchestration or seamless journey triggers across platforms

The solution

By implementing Architect, SA SA streamlined app push and email journeys, delivering real-time, coordinated triggers that amplified their abandonment campaigns and simplified omnichannel marketing execution. These improvements supported SA SA’s decision to switch all cart abandonment automation to Insider One.

The results

2.5%

sitewide revenue contribution from Architect

1.8%

of total revenue was regained from previously churned members.

65%

uplift in CR for the automated journey targeting members

Success story #2

Boosting engagement with AI-powered recommendations

The challenge

SA SA wanted to use AI to personalize the shopping journey for every customer, especially when conventional search failed to display compelling options. Boosting CTR and helping users easily discover trending and best-selling products were key goals for enhancing CR and overall engagement.

The solution

Insider One’s Smart Recommender was deployed to both app and email, dynamically promoting top and trending products, even turning “no results” search moments into new conversion opportunities.

The results

9%

CTR for app recommendations

Success story #3

Maximizing in-app revenue with segmented notifications

The challenge

SA SA’s native app notifications could not deliver different messages to distinct customer segments, causing missed opportunities to lift CR and revenue. Personalized messaging was essential for engaging shoppers with varying purchase intent and behaviors, but existing tools lacked this capability, resulting in less relevant customer experiences.

The solution

Through app template segmentation, SA SA created specific in-app notification experiences for different user types—such as predict-to-buy shoppers and sealed users. This allowed the brand to craft more relevant and high-impact journeys, which directly boosted sales and engagement.

The results

21.7%

CR uplift from segmented notifications

Summary

By switching from Braze to Insider One, SA SA unified every engagement channel and accelerated ROI. Fast onboarding, dedicated consultancy, and seamless app integration empowered SA SA to realize measurable CR and CTR gains plus significant new revenue in days. Insider One’s technology enables beauty retailers to deliver the personalized journeys and omnichannel orchestration required to lead in today’s market.

Looking ahead

SA SA is planning to extend personalization and real-time marketing into WhatsApp and unlock even deeper journey orchestration with Insider One, amplifying loyalty, conversion, and lifetime value.

Favorite feature

App Template Segmentation

SA SA’s favourite feature is App Template Segmentation, which enables highly targeted 1:1 messaging in their app, driving significant CR lifts and maximizing engagement among every customer segment.

Discover more inspirational stories

Previous
Next
View all success stories

Trusted by over 2,000+ customers

Want to learn what Insider One can do you for?

Get a demo