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38X
ROI through integrated
marketing strategies
across 10 countries
99%
delivery rate on
Email campaigns
91K
new opt-ins for
web push in just
three months
Industry
Retail
Fashion
Themes
Customer Engagement
Multi-Channel Marketing
Channels
SMS
Web Push
App Personalization
Tools
Architect
CDP
“We conducted a rigorous RFP process with 7-8 providers. Ultimately, we made the decision to switch from our incumbent traditional marketing cloud because Insider offered a seamless Customer Data Platform and marketing automation solutions that not only reduced our costs but also enhanced our flexibility and scalability.”
Ludovic Lefevre
IT Domain Manager
Executive summary
Promod partnered with Insider to enhance its marketing capabilities and customer engagement across ten countries. Transitioning from a traditional provider to Insider’s flexible and scalable solutions allowed Promod to achieve an impressive 38X ROI. The strategic implementation of SMS and web push campaigns delivered immediate results, while a multi-channel approach—including email and web push notifications—significantly boosted customer engagement and loyalty. By leveraging Insider’s tools, Promod effectively connected with its diverse customer base, driving conversions and reinforcing its market presence.
About Promod
Promod is a French retail brand specializing in women’s fashion, known for its trendy clothing and accessories. Operating in multiple countries including France and overseas departments — Belgium, Luxembourg, Switzerland, Malte, Mauritius, Saudi Arabia — Promod aims to deliver personalized shopping experiences that resonate with its diverse customer base across 7 domains.
Why Insider?
Promod chose to partner with Insider due to its flexibility and scalability, which were critical for meeting the brand’s evolving needs, particularly in aligning with the strategic role of mobile for Promod. After conducting a rigorous RFP process with several providers, Insider stood out with its unified Customer Data Platform (CDP) and advanced marketing automation capabilities. This combination not only reduced costs but also provided Promod with the agility required to adapt to market changes.
Insider’s ability to support emerging channels such as app push notifications and WhatsApp further solidified its position as the ideal partner. The seamless integration of multiple channels through Architect allowed Promod to create cohesive customer journeys across all their channels without relying heavily on IT resources. Additionally, Insider’s agile deployment method enabled Promod to set up new use cases every month, ensuring continuous innovation and adaptation. Furthermore, Insider’s commitment to providing personalized onboarding and ongoing support ensured that Promod could maximize the value derived from the partnership.
Turning SMS into a Revenue-Generating Channel
The challenge
Promod needed a rapid implementation of a communication channel to enhance customer engagement and drive immediate results. The goal was to transform the SMS channel into a robust communication tool that not only engaged customers but also drove conversions.
The solution
Insider implemented SMS campaigns that enabled Promod to quickly share personalized communications with their customers. The platform allowed the brand to easily segment customers based on demographics, behaviors, and preferences, ensuring that the right messages reached the right groups. This targeted approach enhanced engagement and facilitated more effective conversion strategies.
“While switching providers can be a daunting task, the partnership with Insider made the transition smooth. Our teams worked closely together to align on our unique architecture, gradually scaling our campaigns while ensuring a clean and efficient data workflow. With the guidance of Insider’s customer success team, We started with SMS campaigns, which were quick to implement and delivered immediate ROI. This built confidence for larger-scale initiatives.”
Ludovic Lefevre
IT Domain Manager
The results
97%
SMS delivery rate
2.79%
CTR
Engaging Customers with Web Push Notifications
The challenge
Promod recognized that a significant portion of its customer base engaged in showrooming and webrooming behaviors, interacting with products in offline stores while browsing online. This dual engagement highlighted an opportunity to leverage web push notifications, which had been an underutilized channel.
The solution
Insider helped Promod create personalized push campaigns centered around key events, such as new product launches and seasonal promotions. By leveraging web push notifications effectively, Promod not only boosted opt-in rates but also strengthened customer connections, driving interest in both online and offline offerings.
The results
3%
increase in channel
conversion rate
Enhancing Email Marketing Effectiveness
The challenge
Promod aimed to engage its customer base and promote new products through email marketing while managing multiple languages. They needed a solution to efficiently handle high volumes of email campaigns in French, Spanish, English, and German.
The solution
Utilizing Insider’s email capabilities, Promod targeted both its active database and recent opt-ins with tailored email campaigns. The team segmented users by engagement, ensuring that each group received relevant and personalized content. By streamlining the email marketing process, Insider enabled Promod to maintain high delivery rates and optimize team productivity, freeing up time for more strategic initiatives.
The results
3X
higher open rate vs.
industry average
Boosting Loyalty with Seamless Customer Journeys via Architect
The challenge
Promod aimed to replicate the comprehensive capabilities of their previous provider to deliver a cohesive customer experience across multiple channels. As a brand with 50 years in the market, they recognized a vast customer base primed for re-engagement and strengthening loyalty.
The solution
Insider’s Architect was utilized to trigger personalized customer journeys tailored to specific events, such as birthdays and cart abandonment. By employing multi-channel strategies, Promod effectively drove customer loyalty while easily replicating these journeys across all 10 domains in which they operate.
“We made the strategic choice to start with the one BU (France), and once France was perfectly implemented, we duplicated what was done for the other BU, allowing us to move fast without compromising on Quality. Promod now manages multi-domain operations seamlessly across 10 countries using Insider’s platform.”
Ludovic Lefevre
IT Domain Manager
The results
38X ROI
by the end of Q4
Summary
Promod’s collaboration with Insider has transformed its marketing strategy across multiple channels, enabling the brand to engage customers through personalized messaging and seamless experiences. The effective use of Insider’s Architect, SMS, and email capabilities has laid a strong foundation for ongoing multi-channel initiatives, resulting in remarkable returns on investment.
Looking ahead
Promod aims to enhance cross-sell strategies and product recommendations while exploring Online-to-Offline (O2O) initiatives with Insider. This includes integrating online and offline experiences like “click and collect” and personalized in-store interactions. By leveraging Insider’s tools, Promod seeks to connect digital and physical retail, boosting customer engagement and sales.
Favorite feature
Architect
Promod's favorite feature is the Architect tool, which enables them to create tailored customer journeys that resonate deeply with their audience, driving engagement and conversions effectively.
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