ProductPro drives conversion rate by +25% with immersive product discovery

ProductPro needed a customer engagement platform that could give them a nuanced understanding of how their customers make decisions and how they could use personalization, automation, and testing to get them to act faster.

They wanted a martech solution that could quickly launch one-to-one campaigns, track user behavior across 5,000+ SKUs⁠, and help a small internal team A/B test campaigns and optimize performance without a heavy resource drain. 

Insider’s growth consultants mapped the platform’s capabilities to ProductPro’s specific challenges to shorten their time-to-market. The team also introduced ProductPro to original ways to tap into Insider’s advanced automation capabilities. 

Impressed by the growth consultants’ knowledge and hands-on support, the company chose Insider to understand their customers better and enable relevant and personalized messaging at scale. 

ProductPro saw an immense improvement in their customer journey with Insider and can now provide even more value and deepen connections ⁠— one interaction at a time.