Philips increases average order value by 35% with personalization

Up ahead, Philips will look to Insider’s powerful AI-backed segmentation and personalization capabilities to fuel their end-of-year campaigns targeting Black Friday, Winter & Holiday season shoppers.

The brand plans to continue optimizing the AOV metric across its onsite engagement by using Insider, with a focus on certain product categories. For 2021, Philips will look to enhance their personalization and strengthen their segmentation to deliver more individualized customer experiences. Besides, Philips will look to deliver relevant engagement strategies to various user profiles such as ‘high-spenders’, ‘discount-affinity’, through precise segmentation.