Marabraz improves website conversions & engagement using personalized onsite overlays, storyline and WhatsApp messaging

Marabraz will look into using Architect, Insider’s journey orchestration tool, to complement the existing web push channels. They aim to optimize the onsite personalization experience with web push by sending the right message to the right users at the right time. In addition to web push, Marabraz will leverage Architect to target users through email — creating and delivering personalized experiences across both website and email channels.

Marabraz will also explore emerging messaging channels, such as Facebook Messenger, to engage their customers with the most relevant experiences in personalization.