Success Stories

With Insider One’s web push and journey orchestration, IKEA generates one-third more revenue than with email marketing

Download

5 to 11

Uplift in Conversion Rate

100

Test group expanded For the winning scenario

About IKEA

IKEA is an internationally known home furnishing retailer.

The brand opened its first store in 1958 in Malmhult, Sweden.

The IKEA brand unites thousands of co-workers and hundreds of companies owned by different companies around the world. A franchise system guides the business, with 12 franchisees operating in 54 markets that constantly develop the brand in conjunction with the franchisor and the rest of the business.

A unique business model and value chain are how IKEA meets the needs of customers.

Looking Ahead

Soon, IKEA will look to improve the onsite experience for B2B customers, besides their regular sales, and explore ways to drive IKEA family products and benefits actively.

Schedule your personalized demo.

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AEC	6 months	AEC cookies are used to ensure user data remains consistent during an Analytics session.
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Cookie	Duration	Description
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Cookie	Duration	Description
__cflb	1 hour	This cookie is used by Cloudflare for load balancing.
__Secure-ROLLOUT_TOKEN	6 months	Description is currently not available.
__Secure-YEC	past	Description is currently not available.
__Secure-YNID	6 months	Description is currently not available.
__tld__	session	Description is currently not available.
_an_uid	7 days	No description available.
_dd_s	1 year	No description available.
_w_session	14 days	Description is currently not available.
_zitok	1 year	Description is currently not available.
aka_edgescape	session	No description available.
aka_edgescape_country	session	No description available.
akaalb_enterprise_aws	session	Description is currently not available.
akaas_audseg_bobbibrowncosmetics_com	7 days	Description is currently not available.
akaas_audseg_origins_com	7 days	Description is currently not available.
Akamai-Edgescape	session	Description is currently not available.
AnalyticsSyncHistory	1 month	No description
authenticity_token	session	No description available.
cookielawinfo-checkbox-functional	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-others	1 year	No description
dd_anonymous_id	1 year	Description is currently not available.
ins-c	1 day	No description
ins-current-currency	never	No description available.
ins-gaSSId	never	This cookie is set by the useinsider. This cookie is used for calculating the impact of special campaigns.
ins-storage-version	1 year	No description
insdrPushCookieStatus	1 day	This cookie is set by the provider Insider One. This cookie is used for web push recieving.
js_enabled	session	No description available.
RUL	1 year	No description
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
WMF-Uniq	1 year	Description is currently not available.

Non-necessary

With Insider One’s web push and journey orchestration, IKEA generates one-third more revenue than with email marketing

5 to 11

100

Looking Ahead

Schedule your personalized demo.

PLATFORM

CAPABILITIES

CHANNELS

INDUSTRIES

RESOURCES

COMPANY

WHY INSIDER ONE

ESSENTIAL GUIDES

OVERVIEW

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With Insider One’s web push and journey orchestration, IKEA generates one-third more revenue than with email marketing

5 to 11

100

Looking Ahead

Schedule your personalized demo.

PLATFORM

CAPABILITIES

CHANNELS

INDUSTRIES

RESOURCES

COMPANY

WHY INSIDER ONE

ESSENTIAL GUIDES