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透過AI推薦引擎成功達到超過10%轉換率

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關於愛上新鮮

愛上新鮮成立於2013年，是台灣最大的生鮮電商品牌。不同於常見的電商平台以寄賣抽成的方式讓商家上架商品，愛上新鮮則是直接買斷供應商的產品，全部以自有品牌進行銷售。公司成立隔年就損益兩平，第三年營收突破1億元，目前年營收已突破十億。

而成立至今累積了大量的會員與商品數量，因此如何運用這些歷史數據，分析出最佳的商品推薦，成為愛上新鮮網站營運課題之一。為的就是讓不同類型的消費者都可以一眼就看見最適合他們的商品，進而提高加入購物車的機會，並且提高轉換率。

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透過AI推薦引擎成功達到超過10%轉換率

關於愛上新鮮

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INDUSTRIES

RESOURCES

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WHY INSIDER ONE

ESSENTIAL GUIDES