Success Story

Leading US Sleepwear Brand, Eberjey, Lifts Site Revenue by $72k and Achieves 6.1% CTR Within First Month with Insider One

Web Personalization
Smart Recommender

$72k

site revenue in one month

$42k

from Smart Recommender

6.1%

overall recommendation CTR

Industry

Retail – Fashion

Themes

A/B Testing & Optimization
Product Discovery
Integration & Onboarding
Quick TTV

Channels

Web Personalization

Tools

Smart Recommender
Web Templates
External Integrations

“As a growing D2C brand with a lean team, we needed a platform that could deliver rapid personalization, accelerate time to market, and drive measurable results without heavy technical resources. Insider One’s easy Shopify integration, dedicated support, and out-of-the-box solutions allowed us to launch impactful campaigns immediately, achieving $72k revenue and 6.1% CTR in just one month. We now personalize every shopper’s journey and quickly test improvements, elevating our entire online experience.”

Amy Penka,
Director of Digital Product and Analytics

Executive summary

By partnering with Insider One, Eberjey streamlined web personalization, product recommendations, and navigation updates across their e-commerce site. Using Smart Recommender, the brand achieved $72k in incremental revenue in only one month, including $42k attributed directly to intelligent merchandising. The launch of web suite A/B tests, such as banner placement and redesigned navigation, delivered immediate value, with overall recommendation CTR reaching 6.1%. Insider One’s native Shopify integration, fast onboarding, and hands-on support helped the brand maximize every campaign, transforming website engagement and conversions with minimal resources and rapid time to market.

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About Eberjey

Eberjey is a US-based, iconic fashion retailer known for its premium sleepwear, loungewear, and intimate apparel. Renowned for comfort and style, Eberjey serves a loyal nationwide audience and stands as a leader in online-offline customer experience for fashion shoppers.

Why Insider One?

Eberjey turned to Insider One seeking a user-friendly solution to unify their website personalization, merchandising, and site navigation, all while accelerating operational speed with minimal resources. Insider One’s native Shopify connector enabled seamless data sharing and expedited integration, allowing Eberjey to launch campaigns within just one month. The onboarding team provided hands-on training, empowering the brand to deploy A/B testing, web suite enhancements, and product recommendations with no need for technical expertise. Insider One’s simple setup and ongoing support ensured the brand met its milestones for personalization, navigation optimization, and upsell recommendations quickly, enabling Eberjey to realize incremental revenue and significant engagement gains from day one.

USE CASE #1

Accelerating Time-to-Value with Rapid Integration

The challenge

With limited technical resources, Eberjey needed an easy-to-use solution to personalize its website experience and deliver fast results. Existing tools limited their ability to launch campaigns and connect with shoppers at scale, slowing time to value and digital growth.

The solution

Insider One’s Shopify connector enabled seamless data integration and activation within one month. The integration was a success thanks to Insider One’s dedicated onboarding team, whose expert guidance and support made the process effortless and stood out as a key differentiator compared to other evaluated solutions. With intuitive web suite tools, Eberjey’s team quickly personalized the site, implemented new designs, and launched conversion-driving campaigns by leveraging behavioral analytics and smart recommendations.

The results

$30k

incremental revenue from Web Suite in first month

4

months to full rollout

Immediate campaign launches after integration

USE CASE #2

Driving Revenue Growth Through Navigation A/B Testing and UX Enhancements

The challenge

Eberjey’s navigation made it difficult for shoppers to quickly find featured collections and trending products, leading to lower engagement and higher drop-off rates. Limited technical resources restricted the team’s ability to test and refine menu layouts or homepage banners, slowing improvements in site usability and overall journey quality.

The solution

Using Insider One’s Onsite Experiment and Web Templates, Eberjey’s team launched quick A/B tests to optimize banner placements, introduce a “back to top” button, and adjust menu structures – all with no developer support needed. These tools empowered Eberjey to rapidly refine site navigation, highlight key products, and deliver smoother customer journeys. Real-time results enabled ongoing improvements, helping Eberjey drive engagement and increase revenue through a more intuitive browsing experience

The results

$72k

site revenue in one month

10

active campaigns in one month

USE CASE #3

Accelerating Revenue with AI-Driven Product Recommendations

The challenge

Eberjey’s manual merchandising process failed to personalize recommendations, resulting in missed sales opportunities, low CTR, and less relevant product suggestions. The team needed an automated, intelligence-driven solution able to surface trending, top-selling, and complementary products tailored to each visitor

The solution

Insider One’s Smart Recommender enabled Eberjey to deliver real-time, personalized product suggestions across homepage, category, and product pages using advanced algorithms for substitute items, top sellers, and most popular products. This automation replaced manual work, improved product discovery, and drove higher sales. With actionable analytics, Eberjey continuously refined its strategy, boosting CTR and revenue through relevant recommendations and effortless merchandising.

The results

$42k

monthly revenue from recommendations

6.1%

overall Smart Recommender CTR

Summary

By partnering with Insider One, Eberjey unified its website journey, accelerating time-to-market and revenue realization with zero technical overhead. Fast Shopify integration, expert onboarding, and user-friendly solutions empowered rapid web personalization, targeted merchandising, and navigation improvements. Eberjey now delivers more personalized, impactful shopper experiences and achieves measurable growth through Insider One’s Web Suite and Smart Recommender.

Looking ahead

Eberjey is excited to expand its success with Insider One to additional channels, aiming to achieve fully integrated cross-channel journeys. By building on their strong foundation in web personalization, the team plans to activate more touchpoints that will drive deeper customer engagement, conversion, and brand loyalty.

Favorite feature

Shopify Connector

Eberjey’s favourite feature is Insider One’s native Shopify Connector, which enabled the team to complete integration seamlessly and without technical challenges. The intuitive, step-by-step experience allowed Eberjey to launch site personalization and revenue-driving campaigns quickly, realizing immediate value from Insider One’s platform

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