Success Stories

Domino’s achieves 8.6X ROI with cross-channel journey orchestration

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8.6

x
ROI Cross-channel Journey Orchestration

47

%
Conversion Rate Uplift Gamification

25

%
Click-through Rate Push Notifications

About Domino’s

Domino’s Pizza is an American multinational pizza restaurant chain founded in 1960. Domino’s Pizza pioneered an important innovation in the pizza industry by bringing the concept of “home delivery” to pizzas. They work with great passion to prepare the most delicious pizzas and offer very advantageous opportunities to their end customers with our campaigns.

Numbers of stores: + 17,000

Operates: Worldwide

Number of employees: + 56000

Looking Ahead

Domino’s Pizza wanted to deliver personalized experiences at scale on their website to improve conversion rates and revenue. Using gamified experiences they wanted to activate new users and retain existing customers.
They decided that a cross-channel marketing strategy would be necessary to create multiple touchpoints of engagement at different stages of the customer journey. Knowing that merely engaging website visitors and mobile app users wouldn’t be enough, Domino’s marketing team decided to craft customer journeys including channels like web push notifications, app push notifications, and email.
By engaging pizza lovers on their preferred channels with relevant messages, Domino’s was able to effectively capture customers at all stages of the customer lifecycle.
 

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