Success Stories

Bumrungrad International Hospital achieves a 60X ROI with Insider One after improving campaign performance and opt-in rates by 24.1%

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12.9

%
increase in open rate A/B testing

2.7

%
increase click-through rate Hello bar

26

%
increase in CTR Countdown banner

About Bumrungrad

Founded in 1980, Bumrungrad International Hospital is a leading multi-specialty healthcare provider catering to international patients and delivering world-class services. Situated in the heart of Bangkok, Thailand, the hospital is a global pioneer in healthcare and has been listed on Thailand’s Stock Exchange since 1989.

With more than 200 operational beds, over 1,300 medical doctors, and over 4,800 support professionals, Bumrungrad International Hospital is known to be one of the largest private hospitals in Southeast Asia.

Having served over 1.1 million patients across 190 countries annually, the hospital continually strives to go the extra mile to provide all its patients with compassionate, convenient, and quality care.

Founded in: 1980
Operates in: Bangkok, Thailand
Number of employees: 4,000+

Looking Ahead

Bumrungrad International Hospital will continue to use Insider’s marketing automation tools to improve the customer journey, increase user engagement, and boost average order value per user while decreasing the bounce rate.

To expand their customer reach in the international market and drive more sales and revenue, the healthcare provider will begin using Insider’s WhatsApp, Email, and SMS capabilities to activate these powerful channels.

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