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Hi, I'm Muharrem Derinkok

Co-Founder & Chief Product Officer at Insider One

Muharrem is a visionary entrepreneur and Co-Founder of Insider One. With over a decade of experience in the SaaS and digital marketing space, he has played a key role in scaling the company from an early-stage startup into a global unicorn. He leads product strategy, UX/UI design, innovation, and global product–market fit, driving sustainable growth through customer-centric technology and data-driven decision-making.

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9 min

Products
MCP Server: Conversational Analytics

Introducing Insider One MCP Server: Conversational Analytics with Built-In Guardrails As AI continues to transform the operations and workflows of marketing and customer engagement teams around the world, one of the biggest shifts is in data access. Teams are tired of navigating dashboards, stitching together reports, or translating metrics into meaning. Teams need simpler, more […]

23 Dec 2025

Products
Joy in the Inbox: How Insider One and Twilio Power the World’s Busiest Shopping Week

To win the attention of busy shoppers this holiday season, brands need to reach them with fast, relevant, personalized experiences across every touchpoint.  In our recent webinar, Joy in the Inbox: Holiday Playbook for SMS Marketers, Nazgul Kemelbek (Insider One’s Director of Product Marketing) sat down with Ignacio Ayerbe (Twilio’s Senior Enterprise Account Executive) to […]

20 Nov 2025

Products
Joy in the Inbox: How Insider One and Meta Turn WhatsApp Into Your Holiday Growth Engine

In the race to capture shopper attention this holiday season, brands that communicate with customers (not at them) drive growth.  Shoppers expect convenience, speed, and a personal touch across every channel, and real-time messaging delivers all three. Taylan Yapici (Insider One’s Group Product Manager) recently sat down with Daniela Birnbaum (Meta’s Strategic Partner Manager) to […]

19 Nov 2025

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