Author

Hi, I'm Chris Baldwin

Slow runner, rural reveller, and VP Marketing at Insider One

Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.

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12 min.

Products
NRF Big Show 2026: 5 retail shifts you can’t ignore (and what you can do about them)

Over 40,000 retail leaders gathered in New York last week for the NRF Big Show, and the brands on stage revealed that if AI isn’t in your 2026 roadmap, you’re behind.  The gap is widening fast. The most innovative retailers are already rebuilding every workflow and operation to put AI at the center, from search […]

22 Jan 2026

9 min.

Products
Insider One and Databricks Partner to Bring a Lakehouse-Native Customer Activation to Life

Insider One and Databricks Partner to Bring a Lakehouse-Native Customer Activation to Life Enterprise teams are consolidating customer data, analytics, and AI into the Databricks Data Intelligence Platform. Customer profiles, behavioral signals, transactions, and predictions increasingly live in one governed environment that supports analytics, machine learning, and enterprise controls at scale. Marketing teams, however, still […]

21 Jan 2026

15 min.

Products
Conversational AI for E‑Commerce: Boosting Conversions and AOV

Every purchase is now a conversation.  Customers no longer follow linear funnels. They browse with intent, pause at price or relevance, compare options, and expect answers instantly. The real conversion moment now happens before checkout, inside the interaction that either resolves friction or amplifies it. This shift has pushed conversational AI from a support add-on […]

12 Jan 2026

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