Author

Hi, I'm Aashna Vasa

Experimental cook, artist, traveller, product nerd and Senior Product Marketing Manager at Insider

Since the beginning of her career, Aashna has maintained a niche focus on marketing of SaaS products. At Insider, she is responsible for managing the go-to-market strategies for Insider's product suite, and fostering relationships with analysts. A design thinker at heart, Aashna's current role empowers her to solve challenges for the larger marketing community that she's always been a part of.

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Keep reading

5 min

How-to
A marketer’s guide to mastering cookieless personalization

All about the CDP. What it is and what it is not. Dive in to find out why you need a CDP, what they can do and how they differ from a DMP, CRM and personalization engines.

3 Jan 2024

4 min

Products
Apple iOS 17 Update: Debunking myths around Link Tracking Protection

Understanding Link Tracking Protection: A digital privacy shield Apple is waving goodbye to tracking parameters in its mail and messaging apps, and while users are in private browsing mode.. Broadly, iOS 17 will automatically eliminate URL parameters from messages, mail, and links, making it difficult to tie interactions back to a specific user. It’s a […]

23 Aug 2023

4 min

How-to
Insider's Cookieless Personalization solution

All about the CDP. What it is and what it is not. Dive in to find out why you need a CDP, what they can do and how they differ from a DMP, CRM and personalization engines.

16 Feb 2023

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