INSIDER vs BRAZE

Get A Demo
See Comparison

Insider is the #1 platform – voted by users!

Why settle for anything less?

Braze is a good messaging platform – but if you’re looking to create personalised, truly omnichannel customer experiences – Insider is the best option. With native web personalisation, the ability to connect data across all channels, including: Web, App, Web Push, Messaging, Email, Ads and SMS.

With Insider, you can orchestrate the entire customer journey from a single platform, taking advantage of powerful web personalisation capabilities, AI-powered predictive customer segmentation and product recommendations.

Compare Capabilities

Omnichannel Journey Orchestration Insider manages complex journeys across multiple channels - without reliance on IT. Braze only supports a limited number of channels
Journey Template Library Insider has a library of ready-to-convert journey templates, designed to help multiple industries grow
Web Personalization Braze lacks advanced web personalization, especially when it comes to CRO and product discoverability
Web Gamification Braze lacks gamification capabilities. With Insider, you can engage and incentivize users to take action e.g. lead collection, offer activation or conversion
Web Product Discovery Insider offers a suite of product discovery capabilities, including InStory. Braze doesn't offer any advanced templates for product discovery
App Personalization With Insider, you can dynamically change your app layout in real-time. Braze lacks this capability
In-App Message Templates Braze has a limited number of templates which require additional developer support. Insider's vast library of templates covers everything from triggered surveys to gamification
Native Messaging Apps Braze only natively supports Facebook Messenger. Insider has native capabilities for for messaging apps like RCS, LINE, or WhatsApp Business and Facebook Messenger
Push Amplification Braze does not have this feature, reducing DAUs, conversion and retention rates on mobile apps
Predictive Segmentation Braze's predictive segmentation is extremely limited. Insider’s AI-powered engine provides numerous predictive segmentations e.g. Likelihood to Purchase, Churn, Affinity to Discounts etc.
Product Recommendations Insider’s Smart Recommender delivers product and content recommendations in real-time, leveraging data from channels like Web, App, Email, Web Push
Integration and Set-Up Integrate Insider across your website or app in less than 5 minutes. Insider offers the fastest time to market and time to value, verified by users

Don’t take our word for it. Seeing is believing.

Read all reviews on G2

Customer Ratings
Quality Of Support
8.5
8.5
Customisation
9.3
7.2
Segmentation
9.3
8.3
Building and Personalising Emails
9.2
8.5
Online Behaviour Tracking
9.2
8.3
A/B Testing
9.2
8.3
Web Analytics
9.1
8

#1 Leader everywhere

Insider was recently announced as a leader in the Forrester Wave™ Report for Cross-Channel Campaign Management.

Insider is ranked as the #1 platform in Mobile Marketing and Personalisation on G2, topping the charts on the latest reports.

What set us apart is our ability to deliver up to 3X faster Time to Value compared to other players in the market.

Want to see a preview?

Play Video

You'll be in great company...

Ready to meet Insider?

Get a demo to learn how Insider can help your business hit your growth targets! Leave your details below. One of our industry experts will be in touch within 24hrs.

Privacy Policy

Terms of Service