Success Story

How MadeiraMadeira achieved 52X ROI by leveraging Architect to deliver consistent journeys across WhatsApp, SMS, and Email

CDP
WhatsApp
Architect

52X

ROI

3.5X

higher CVR
via WhatsApp

Industry

Retail

Category

Personalization

Channels

WhatsApp
Cross-Channel (Architect)
Email
SMS

Solutions

Architect

“I would recommend Insider to any brand looking to bring better value to its customer communication. Insider has a unique way of tying together channels in one single journey, and we were able to communicate better with each customer. On top of that, the Insider team is very open to new ideas and is always looking to innovate. The Insider team is also really supportive of all the crazy ideas that we have.”

Marketing Manager

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About MadeiraMadeira

MadeiraMadeira is Brazil’s largest home goods platform, boasting a catalog of over 300,000 products. Through its platform, customers can effortlessly craft, furnish, renovate, and adorn their homes using just their smartphones or computers. Established in 2009 in Curitiba, MadeiraMadeira has been on an impressive path to success, experiencing consistent 100% year-on-year growth as more and more consumers shift toward online shopping. Recently, the company achieved unicorn status and is now valued at over $1 billion.

Why Insider?

MadeiraMadeira was looking for a technology partner that could provide the best customer experience and enable cross-channel communication with customers. The brand wanted an enterprise platform that was intuitive, powerful, and enabled seamless customer journey orchestration at scale. Following in-depth research, the brand found Insider’s AI-native platform was the perfect solution, offering advanced personalization capabilities and the most impressive range of supported channels on the market. 

USECASE #1

Ensuring a ​​fast integration to achieve results within the first week

The challenge

MadeiraMadeira had been hesitant to find a new technology partner as it worried the integration process could take months. It knew it needed a more robust marketing tool to improve its customer experience but wanted to avoid downtime when implementing a new solution.

The solution

Insider’s integration and implementation experts ensured MadeiraMadeira’s communication channels were seamlessly integrated into Insider’s CDP in less than one week. Thanks to this speedy integration, MadeiraMadeira was able to create personalized content and campaigns almost immediately, achieving positive cross-channel communication results in less than seven days.

The results

Integration

with key channels in less than one week

USE CASE #2

Achieving 3.5X higher CVR with personalized WhatsApp messages

The challenge

WhatsApp is the main channel of customer communication in Brazil. MadeiraMadeira was looking for a solution that made WhatsApp marketing as easy as possible, leveraging real-time data to deliver timely, relevant, and meaningful WhatsApp messages to better engage customers and build stronger CLTV. 

The solution

Using Insider’s intuitive WhatsApp marketing suite, the Brazilian home product giant built and launched a WhatsApp marketing strategy in just a few minutes. By leveraging the data collected in Insider’s CDP, MadeiraMadeira could send personalized, contextual, and timely communications—including campaign promotions, purchase confirmations, order updates, reminders, and more—to every customer. 

“With Insider, our marketing team has managed to run one of the most successful WhatsApp campaigns in the industry with personalized messages for every customer. We can now better engage customers with relevant messages highlighting promotions, order updates, and more to ensure our customers feel understood and valued.” 

Marketing Manager

The results

3.5X

higher CVR on WhatsApp

Increase

in AOV

USE CASE #3

Achieving seamless and consistent cross-channel CX with Insider’s AI-native journey orchestration tool

The challenge

Following the success of its WhatsApp marketing strategy, MadeiraMadeira was keen to explore more Insider features to deliver an even stronger customer experience. It knew that while many customers loved the ease and convenience of WhatsApp, many others preferred Email or SMS. The team needed a solution that allowed them to engage with customers on their favorite channel—easily and at scale.

The solution

Insider’s growth experts recommended using Architect, its AI-native journey orchestration tool. Architect enabled MadeiraMadeira to build consistent, timely, and relevant one-to-one experiences across multiple channels from a single platform. Insider’s platform made it easy for the marketing team to add SMS and Email to its marketing mix, choosing from 70+ marketer-approved templates based on use case, business goal, industry, and channel to build customer journeys in a few quick clicks. What’s more, Insider’s AI-led ‘Next Best Channel’ and ‘Send Time Optimization’ capabilities helped the brand reach customers on their preferred channel based on behavioral data and predictive intelligence.

The results

52X

ROI

Summary

Following the success of its WhatsApp campaign with Insider, MadeiraMadeira expanded its marketing strategy to include Email and SMS, leveraging Insider’s advanced journey orchestration tool, Architect, to deliver AI-led experiences across multiple channels to achieve an impressive 52X ROI. 

Looking ahead

MadeiraMadeira is looking forward to exploring other Insider capabilities to further improve its customer experience, including Eureka, Insider’s AI-powered search recommendation tool, which recommends relevant products based on past and predicted user behavior.

Favorite feature

Architect

MadeiraMadeira’s favorite Insider feature is Architect, which enabled the brand to launch seamless and consistent customer journeys across multiple channels.

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