INVITE-ONLY event

Growth Hacks in Action: Mastering the Digital Customer Journey

🗓️ Thursday, 25 SEPTEMBER 2025 
🕖 11:30 – 2:00 PM 
📍 VENTUNO PRIVATE DINING, WALSH BAY, SYDNEY

 

Buckle up for an unfiltered conversation where top digital leaders spill the tea on what didn’t work – and what they did next to turn things around. From overlooked SEO opportunities to cart abandonment nightmares and omnichannel overload, this session dives into the messy middle of the customer journey and the smart, scalable fixes that delivered real growth. No fluff – just hard-won lessons, growth hacks, and what’s actually moving the needle in eCommerce right now.

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Hours
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Seats are limited and reserved in advance, so please RSVP only if you’re certain you can attend.

Venue: Ventuno Restaurant

Stylish restaurant & pizzeria with classic Italian dishes in a waterfront location.

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Speakers

Cory-dean West
E-commerce & Digital Strategy Lead
Cory-dean West
E-commerce & Digital Strategy Lead

Driving digital growth across seven global wellness brands. With 20+ years in retail and a passion for data-led CX, Cory-dean blends commercial instinct with hands-on experience in SEO, CRO, and digital platform optimisation.

Edward Welsh
Panel Moderator, Director of Enterprise Accounts
Edward Welsh
Panel Moderator, Director of Enterprise Accounts

Helping enterprise brands unlock growth through agile experimentation and AI-powered personalisation. With a career spanning the US and Australia, he’s led go-to-market success for some of the world’s most innovative tech companies.

Maddy Baxter Smith
eCommerce Manager, ANZ
Maddy Baxter Smith
eCommerce Manager, ANZ
Cory-dean West
E-commerce & Digital Strategy Lead
Cory-dean West
E-commerce & Digital Strategy Lead

Driving digital growth across seven global wellness brands. With 20+ years in retail and a passion for data-led CX, Cory-dean blends commercial instinct with hands-on experience in SEO, CRO, and digital platform optimisation.

Edward Welsh
Panel Moderator, Director of Enterprise Accounts
Edward Welsh
Panel Moderator, Director of Enterprise Accounts

Helping enterprise brands unlock growth through agile experimentation and AI-powered personalisation. With a career spanning the US and Australia, he’s led go-to-market success for some of the world’s most innovative tech companies.

Maddy Baxter Smith
eCommerce Manager, ANZ
Maddy Baxter Smith
eCommerce Manager, ANZ
Cory-dean West
E-commerce & Digital Strategy Lead
Edward Welsh
Panel Moderator, Director of Enterprise Accounts
Maddy Baxter Smith
eCommerce Manager, ANZ
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Event Agenda
11:30 PM
Welcome & Networking

 

  • Arrival drinks and canapés
  • Meet fellow industry professionals
  • Informal networking with Insider, Insightech teams
12:00 PM
Lunch and Learn | Panel Discussion

“From Oops to Aha!” — A behind-the-scenes look at how top retailers turned messy missteps into growth wins by mastering their customer journey across search, insights, and experience.

Session description
Buckle up for an unfiltered conversation where top digital leaders spill the tea on what didn’t work—and what they did next to turn things around. From overlooked SEO opportunities to cart abandonment nightmares and omnichannel overload, this session dives into the messy middle of the customer journey and the smart, scalable fixes that delivered real growth. No fluff—just hard-won lessons, growth hacks, and what’s actually moving the needle in eCommerce right now.

✅ What You’ll Walk Away With:
-The biggest “we got it wrong” moments from digital leaders- and how they course-corrected
-Proven growth hacks that drive revenue across search, insights, and omnichannel
-Real-world examples of how brands improved conversion, retention, and experience
-Fresh ideas for scaling personalisation, reducing drop-offs, and driving lifetime value
-A dose of honesty, humour, and ideas you can apply immediately

12:30 PM
Interactive Connection Q&A
  • Audience engagement exploring the intersection of data and humanity
  • Practical applications for creating lasting customer relationships
2:00 PM
Closing Remarks
Join the waitlist

What is Growth Hacks Series?

The Growth Hacks Series is a premium event series designed to equip marketing and business leaders with cutting-edge strategies for exponential growth. Each edition focuses on a key growth theme, featuring industry experts and thought leaders who share actionable insights and real-world success stories.

Learn

from top industry experts who reveal their proven tactics for scaling businesses.

Discover

innovative strategies and tools that can drive your next big leap in growth.

Connect

with like-minded professionals and build valuable relationships to elevate your business.

Join the waitlist
By Invitation Only: The A-List of CX Innovators

We’re bringing together a select group of digital leaders—Heads of Digital, Heads of eCommerce, Digital Marketing leads, and Growth and CX specialists—for an exclusive afternoon of insights, strategy, and connection.

If you’re responsible for driving performance across the digital customer journey—from acquisition and personalisation to conversion and retention—this session is built for you. Expect sharp, tactical conversations with industry experts, a chance to benchmark with your peers, and take-home ideas you can apply straight away.

Who Should Attend?
  • You are a Visionary Leader: You aim to stay ahead of the curve and explore innovative strategies in customer engagement.
  • You are a Networker: You value connecting with fellow C-Suite executives from telco, government, retail, and other key sectors.
  • You are a Strategist: You are looking for actionable growth hacks and real-world applications to transform your customer engagement.
  • You are a Forward-Thinker: You want to equip yourself with the knowledge and tools needed to thrive in the rapidly evolving landscape of conversational CX

Frequently Asked Questions

What is the event about?

This is an exclusive Brisbane event exploring the human art of customer connection through expert insights and premium dining.

How much does it cost to attend?

The event is entirely free of charge for all invited participants.

What is the dress code?

Smart casual to business attire. Think polished professional with a relaxed Brissy vibe - perfect for networking and dining.

Can I bring a guest or colleague?

This event is exclusively for invited guests only. Please check with the event organiser to confirm if guests can be invited.

How do I register for the event?

Registration details will be sent via email. Please RSVP by the specified date to confirm your attendance.

Can I participate if I have dietary restrictions?

Absolutely! If you have dietary restrictions or preferences, please inform Nico Cabrera at 0410005433 in advance, and we will make the necessary arrangements.

What can I expect from the panel discussion?

A 25-minute panel featuring real customer success stories, moderated by Edward Welsh, followed by a 5-minute interactive Q&A session.

I don't drink alcohol - will there be non-alcoholic options?

Yes, we'll have non-alcoholic beverages available, and our sommelier can suggest non-alcoholic options for the dining experience.

Will the event be recorded or photographed?

We may take photos for future marketing purposes. If you prefer not to be photographed, please let us know when you arrive.

Who can I contact for more information?

For event-related enquiries, please contact Nico Cabrera +61410005433.

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