Mobile Web, Desktop Web, and Mobile App Engagement Metrics & Trends
Q4 2020 vs. Q4 2019
Every quarter, we take a look at the performance of mobile web, desktop web, and mobile app metrics across regions (EU, APAC, and MENA) and industries (Automotive, Retail & Travel).
Want to know what’s changed from Q4 of 2019 to Q4 of 2020?
The Black Friday and Cyber Monday peak season for 2020 was the biggest so far! As more customers took to an online-first approach than ever before seen. In this new O(N)FLINE world, everything is changing, and businesses across regions are slowly picking up, and consumer confidence returns.