GHS - From Data to Decisions: Segments & Journeys That Drive Loyalty

Friday, Mar 20, 2026 | 09:00 - 17:00
Location: KMC Armstrong

 

During this full day program, participants will:

  • Understand how leading brands structure their customer data strategy

  • Explore real world use cases of data driven engagement

  • Experience how segmentation and journeys work across channels

  • Learn how AI and automation can enhance personalization at scale

  • Collaborate with peers through interactive discussions and ideation sessions

The workshop combines strategic insights, product showcases, and collaborative activities to ensure participants leave with clear ideas they can apply in their own organizations.

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In partnership with:

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In partnership with:

Speakers

Ferry Bol

Head Of Martech

Cynthia Dayco

Chief Executive Officer

Prince Datu

Comercial Director

Tey Wichakorn

Customer Education Manager

Jack Nguyen

SEA Regional Managing Director

Agenda

09:00–09:30

Icebreaker & Program Intro

09:30–10:15

Keynote Talks: Jack Nguyen & Cynthia Dayco

Shared vision for data-driven CX, why CDP and design matter now for BFSI/Retail

10:15–10:30

Break

10:30–11:15

Keynote: What is CDP & Why Now

Clear understanding of CDP basics, value drivers, and common pitfalls

11:15–12:00

Insider One Overview + Use Cases

3–5 concrete CDP use cases relevant to BFSI/Retail, mapped to attendee goals

12:00–13:00

Lunch & Networking

13:00–13:30

Keynote: Avyan Global’s Design Principles

Shared design framework (principles, lenses) to use in later workshop sections

13:30–15:00

Demo: Segmentation, Journey Creation, CLV, Agentic AI

Live view of how CDP + AI works end-to-end, list of “I want this” moments and questions

15:00–15:15

Break

15:15–16:45

Group Ideation & Team Presentation

16:45 – 17:15

Product Learning Experience

17:15 – 17:30

Closing & Next Steps

The Venue: KMC Armstrong

Location

Penthouse Boardroom, Level 15

Social drinks and networking will follow at the Armstrong Skygarden.

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The Venue: KMC Armstrong The Venue: KMC Armstrong

What is the Growth Hacks Series?

 

The Growth Hacks Series is a sequence of events designed to equip marketing and business leaders with the practical strategies and tactics needed to achieve exponential growth. Each event tackles a specific theme within the growth discipline, bringing together leading market experts.

Learn

How leading brands are leveraging data, automation, and AI to transform customer experiences and drive real results.

Discover

Practical insights you can implement immediately to boost customer acquisition and engagement.

Connect

With other leaders to exchange experiences with those facing the same daily challenges, moving beyond your own bubble.

INVITATION ONLY

The No. 1 CX Innovators List

The Growth Hacks Series was created for a select audience of executives shaping the future of marketing. This exclusive environment promotes meaningful networking and collaboration, allowing you to gain valuable insights from peers facing similar challenges and opportunities.