Insider One Recognized as a 2026 Gartner® Magic Quadrant™ Leader for Personalization Engines

Insider One Recognized as a 2026 Gartner® Magic Quadrant™
Leader for Personalization Engines, After Its 2025
Gartner Peer Insights™ Recognition as a Customers’ Choice

NEW YORK, NEW YORK (February 05, 2026) –– Insider One, the global leader in customer engagement, was recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines.

Insider One Recognized as a 2026 Gartner® Magic Quadrant™ Leader for Personalization Engines

This recognition marks Insider One’s fifth consecutive appearance as a Leader in the report and highlights its position in an increasingly AI-driven personalization landscape.

We believe being recognized as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines, for the fifth time running, highlights Insider One as a trusted player in the market and signals the industry’s wider move toward platforms with AI capabilities to enable autonomous decision-making and real-time, adaptive personalization. At Insider One, we believe that AI no longer belongs inside MarTech; it now sits above it. As AITech replaces MarTech, the rules of personalization and customer engagement are being reset, marking a seismic shift where human and artificial intelligence work as one. At Insider One, we are leading this transformation with the most complete platform, giving marketing and customer engagement teams everything they need to reach their peak potential, said Hande Cilingir, Co-Founder and CEO at Insider One.

In Gartner’s definition, “personalization engines use knowledge about customers to create and deliver an optimum experience for them and measure the impact on customer experience. These engines apply AI, advanced analytics and business rules to create meaningful experiences across channels that facilitate customer engagement and drive revenue.” 

What is the Gartner Magic Quadrant for Personalization Engines?

According to Gartner, Magic Quadrant reports provide graphical competitive positionings of four types of technology providers in fast-growing markets: Leaders, Visionaries, Niche Players, and Challengers. They are the first step to understanding the technology providers customers might consider for specific investment opportunities.

“Leaders [in a Magic Quadrant] execute well against their current vision and are well positioned for tomorrow.”

This recognition as a Leader comes less than a year after being named as a 2025 Gartner Peer Insights^TM  Customers’ Choice for Personalization Engines, recognizing Insider One for personalization engines among both analysts and customers in Gartner publications.

Insider One’s Application Ecosystem and Integrations

Insider One’s application ecosystem is designed to accelerate time to value for customers, with more than 100 technology partnerships supporting faster deployment and activation. 

This ecosystem enables organizations to activate advanced personalization and engagement capabilities more quickly, reducing operational complexity and implementation friction.

Insider One’s Triggering Capabilities

Insider One provides approximately 150 out-of-the-box triggers designed to support real-time, context-aware personalization across customer journeys. These triggers enable organizations to engage customers at relevant moments using behavioral, predictive, and event-based signals.

Zero-code triggering templates allow teams to configure and launch personalized journeys without dependency on IT resources, significantly accelerating time to go-live. Built-in reachability checks further support nuanced orchestration across customer-preferred channels, enabling consistent, timely engagement at scale.

Insider One’s Customer Experiences

Insider One puts customers at the center of everything it does. Customers are very likely to recommend Insider One to others, and they rate their experiences highly. Customer feedback reflects strong satisfaction with Insider One’s personalization capabilities and support.

In Gartner Peer Insights, Insider One is among the two vendors that has the highest overall rating (4.8/5.0) in personalization engines compared to every other provider in the Magic Quadrant^TM.

What customers are saying

Insider One’s platform is built around real use-cases, designed to cut down complexity, and proven to deliver results for real customers. Insider One helps brands deliver standout personalized experiences—and it earns customer trust by consistently delivering on that promise.

⭐⭐⭐⭐⭐ “With the e-mail, sms, push and web personalization products, we can reach our customers in the right place and the right time to grow our business.” – Director of Product, Consumer Goods

⭐⭐⭐⭐⭐ “Insider One’s AI-native engagement platform underpins our omnichannel fashion strategy…” – E-Commerce Digital Marketing Executive, Retail

⭐⭐⭐⭐⭐ “Insider One’s conversational AI platform delivers scalable self-service, efficiency and satisfaction gains” – Customer Service and Support Manager, Energy and Utilities

⭐⭐⭐⭐⭐“The most important benefit we gained is agility. Insider One’s architecture allowed us to integrate it into our enterprise ecosystem smoothly.” – Principal Product Manager, Banking

Read all Personalization Engines reviews for Insider One on Gartner Peer Insights(™) >>

Get in touch

Ready to learn how Insider One can support your business? Get in touch with Insider One’s experts for a personalized demo to discover how Insider One can help you overcome your growth challenges.

Follow Insider One on LinkedIn, Facebook, Instagram, and YouTube. 

Gartner, Magic Quadrant for Personalization Engines, Penny Gillespie, Jason Daigler, Michael Ro, Ross Cosner, 3 February 2026.

Gartner, Voice of the Customer for Personalization Engines, By Peer Community Contributor, 30 July 2025.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Insider One.

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