Insider One Launches Google BigQuery and Google Cloud Storage Integrations to Power Warehouse-Driven Customer Engagement

TL;DR

• Seamless Google integration: Insider One now connects with Google BigQuery and Google Cloud Storage.
• Turn data into action: Brands can use warehouse data to power personalized campaigns across web, mobile, email, SMS, and messaging apps.
• Simpler, smarter marketing: The integration reduces the need for complex pipelines while unifying analytics and customer engagement.
• Warehouse-driven approach: BigQuery serves as the central data foundation, while Insider One enables real-time, cross-channel customer experiences.

Insider One, the #1 Agentic Customer Engagement Platform, today announced the launch of native integrations with Google BigQuery and Google Cloud Storage, enabling brands to securely connect and activate warehouse data directly within Insider One’s customer engagement platform, helping teams move faster from data insights to personalized customer experiences.

As more organizations adopt a tech stack built around cloud data warehouses, marketing teams increasingly need a way to operationalize that data without relying on complex engineering pipelines. The Insider One integration with Google BigQuery enables brands to ingest customer attributes and behavioral events stored in BigQuery and activate them across channels such as web, mobile, email, SMS, and messaging apps.

At Insider One, we believe that data should be the foundation of customer engagement. Our integration with Google BigQuery allows brands to activate their most valuable data directly from their warehouse, while maintaining the governance and scalability of the Google Cloud ecosystem.

said Muharrem Derinkök, Co-Founder & CPO at Insider One.

Connecting Analytics to Activation

With the new integration, Insider One enables brands to:

Activate warehouse data in real time

Customer attributes, behavioral events, and modeled insights stored in BigQuery can be securely ingested into Insider One to power segmentation, personalization, and automated customer journeys.

Unify analytics and engagement data

Insider One engagement, event, and campaign performance data can be exported into Google Cloud Storage, allowing data teams to analyze marketing performance alongside product, commerce, and customer data within their broader analytics environment.

Reduce reliance on custom data pipelines

The native connector allows teams to configure data syncing through secure service account authentication and schema-based mapping, eliminating the need for complex ETL infrastructure.

Together, these capabilities enable a warehouse-driven marketing architecture in which Google BigQuery acts as the central data foundation and Insider One powers customer engagement and experience orchestration.

Supporting the Modern Data Stack

The integration reflects a broader shift toward warehouse-centric customer engagement, where organizations use cloud data platforms to unify customer data and then activate it through specialized marketing platforms.

With Google BigQuery serving as the analytical source of truth and Insider One delivering cross-channel personalization, brands can bridge the gap between analytics and customer engagement.

This approach enables marketing and data teams to collaborate around a shared data foundation while accelerating experimentation, personalization, and AI-driven customer experiences.

Activate your integrations today

The Insider One integration with Google BigQuery and Google Cloud Storage is now available to Insider One customers.

To learn more, visit:
https://academy.insiderone.com/docs/external-platform-integrations-google-bigquery

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