Treasure Data

Treasure Data is a customer data platform that empowers the world’s largest and most innovative companies to drive connected customer experiences.

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Treasure Data and Insider

Built on a big data foundation, Treasure Data empowers marketers with unified profiles and insights. With 12+ channels ranging from email to site search, Insider provides the activation layer. Together, in a two-way sync, they help businesses create a seamless customer experience.

Sync events from Treasure Data

Integrate marketing, service, and sales events from Treasure Data Suite with Insider. Leverage integrated data across Insider's 12+ channels to trigger personalized cross-channel journeys based on real-time events.

Sync first-party segments into Insider

Activate your first-party segments from Treasure Data by leveraging Insider's industry-leading personalization engine, which includes real-time segmentation, OOTB predictive segments, and 100+ pre-built templates.

Send events to Treasure Data Suite

Send Insider event data, such as email opens or journey entries, to ensure your unified customer profiles on Treasure Data capture key behavioral insights into your audience's engagement with your marketing efforts.

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