Databricks

Databricks Data Intelligence Platform unifies data, analytics, and AI on an open lakehouse architecture, enabling teams to democratize insights, build AI on their own data, and drive innovation with speed and scale. 

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Databricks and Insider

Databricks Data Intelligence Platform empowers brands to unify, model, and analyze customer data at scale. With Insider, that intelligence becomes actionable, fueling personalized, omnichannel experiences across 12+ engagement channels. Together, Databricks and Insider help teams bridge the gap between data science and marketing activation to drive stronger growth outcomes.

Sync Databricks users and events to Insider

Bring modeled customer datasets, attributes, and event data from Databricks into Insider to power advanced segmentation and personalized campaigns across channels like email, SMS, web, and app.

Activate Databricks insights across channels

Leverage Databricks-driven insights such as churn propensity, purchase likelihood, or predicted lifetime value to trigger real-time journeys and dynamic offers in Insider, ensuring every message is timely and relevant.

Enrich Databricks with Insider engagement data

Feed engagement data generated within Insider, such as opens, clicks, conversions, and journey participation back into Databricks to enhance analytics, retrain models, and gain a full 360° view of customer behavior.

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Raw Data & Warehouse

Snowflake

Snowflake delivers the Data Cloud — a global network where organizations mobilize data with near-unlimited scale, concurrency, and performance.

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Raw Data & Warehouse

Amazon S3

Amazon S3 is an object storage service that offers industry-leading scalability, data availability, security, and performance.

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Raw Data & Warehouse

Hightouch

Hightouch syncs data from any data warehouse into the SaaS tools that businesses run on.

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