10 Strategies to drive revenue & growth across digital channels for

Hi, we are Insider. 

We are here to help Ann Taylor drive more revenue, growth, and loyalty by delivering compelling, connected, and personalized customer experiences across all your digital properties.

Here are 10 customized and highly-effective approaches to help you accelerate your online business and make it easier and more enjoyable to shop with Ann Taylor.

Learn how to:

Increase conversion rates with personalized online shop content

Increase customer loyalty and lifetime value through
cross-channel journey orchestration

Create a personalized shopping experience for every customer

Generate revenue through messaging channels

Increase your sales through relevant messaging channels

Enhance product discovery with snackable stories

Maximize AOV with personalized product recommendations

Use Web Push for unknown cart abandoners and recommendations for existing clients

Gamified discovery in a classic millennial format

Convert anonymous visitors into known customers with gamification

Increase conversion rates with personalized online shop content

Showing the same content to all visitors to your online shop is a missed opportunity to generate higher engagement and conversion rates.

With Insider’s advanced personalization capabilities, you can combat “banner blindness” and present personalized content and products to known or unknown visitors. Generate a highly relevant experience that also reflects the purchase history, browsing behavior, interests or future behaviour of your customers and visitors.

Increase customer loyalty and lifetime value through
cross-channel journey orchestration

Remove the guesswork and hassle of piecing together incomplete data from disconnected systems and dashboards. Instead, create a CX which is seamless, and adapted to each customers’ behavior – What did they click? Buy? What’s the best channel to engage them?

All this and more is available with Insider’s powerful and user-friendly journey orchestrator. With Architect, delivering relevant messages and products on customers’ preferred channels has never been easier… or more effective.

Create a personalized shopping experience for every customer

Displaying generic content on your website is a missed opportunity to drive higher engagement and conversion rates.

With Insider’s deep personalization capabilities, you can beat “banner blindness” on your website. Provide returning or known visitors with hyper-relevant content and products based on their purchasing history, browsing habits, interests – or predicted behavior.

Generate revenue through messaging channels

Email engagement rates continue to decline. If you are relying solely on email to engage users and drive them back to your website or app, you are missing a huge piece of the puzzle and leaving revenue on the table.

Send automated alerts and personalized messages from cart reminders to back in stock reminders to speed up purchase decisions and recover lost revenue.

Utilize web push notifications, app push, WhatsApp, Facebook Messenger, Email, SMS and RCS.

Increase your sales through relevant messaging channels

Increase your sales through relevant messaging channels.
Email engagement rates continue to decline. If you rely solely on this channel to attract users and drive them back to your website, you’re missing out on a big piece of the pie that translates into lost sales that you won’t get back.

Use Web Push Notifications, WhatsApp, Facebook Messenger, email, and SMS. Send automatic alerts and personalised messages from abandoned cart reminders to back-in-stock reminders to accelerate buying decisions and recover lost sales.

Enhance product discovery with snackable stories

Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.

Not a designer? No problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.

Maximize AOV with personalized product recommendations

Insider’s AI learns your customers’ favourite things, based on browsing and purchase behavior, as well as “go-to” algorithms like Top Sellers and Customers Also Bought.

You can offer recommendations on your homepage, product pages, cart pages, emails, and messaging channels. Let shoppers know that you understand what they value and show them products that they will love.

Maximize average order value and customer lifetime value with personalized upsell and cross-sell recommendations.

Use Web Push for unknown cart abandoners and recommendations for existing clients

With recommendations, you can keep customers coming back to you. 

By utilizing customers’ purchase histories, you can send compelling reminders via web or app push to encourage them to buy and generate recurring revenue. Provide a discount to sweeten the deal.

Gamified discovery in a classic millennial format

Many millennials are all too familiar with swiping left and right to explore their options. Replacing traditional scrolling with a gamified swipe-shopping experience makes browsing addictively fun.

Swipe right for increased product discovery, visitor engagement and average order value!

Convert anonymous visitors into known customers with gamification

Turn unknown visitors into known customers with gamified made-to-convert templates. Create an engaging and rewarding experience that encourages visitors to share their information with you. Lead customers seamlessly from their first purchase to long-term loyalty.

The best part? You don’t need an IT department to build these experiences. Transform the traditional experience with an extraordinary twist.

Ready to learn more?

These are just a handful of ways that Insider could bring value to your customer experience. If you would like to see more, don’t hesitate to get in touch. 

Jeff Friend
 

Enterprise Account Executive 

[email protected]

Jeff Friend
 

Enterprise Account Executive 

[email protected]

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