Break free
from Braze

Break free
fromBraze

Switch to Insider

Why settle for Braze when you can have the best?  Worried about migration? We’ve made it even easier. 

Break Free
Interactive Tour

Braze

“Not trying to be difficult. It just happens.”

Swipe left
on toxic tech

Feeling let down by Braze?

Feeling let down
byBraze?

You are not alone.

Here are the warning signs that you’re in a toxic tech relationship.
When loyalty becomes a liability, it’s time to switch:

Costs add up with every feature

Additional costs for advanced features. Complex pricing tiers that don’t suit your business model.

Longer campaign time to market

When simple campaign changes require developer support, your team members lag.

Support leaves you stranded

Limited local support is available, leaving customers waiting to get help. 

Go ahead, compare.

Insider vs Braze

Braze might be a solid mobile messaging solution, but it locks you into complexity, multiple integrations, and reliance on external vendors. Insider provides superior support, transparent pricing, and a frictionless setup. See how Insider compares to Braze.

  • Features

User Reviews*

Competitor Logo
Insider Logo
  • Meet Requirements:
    8.5
    9.5
  • Ease of Use:
    8.4
    9.5
  • Ease of Setup:
    7.5
    9.1
  • Ease of Admin:
    8.5
    9.2
  • Quality of Support:
    8.5
    9.6
  • Product Direction (% positive):
    9.2
    9.5
  • Has the product been a good partner in doing business?:
    8.9
    9.5

*100% authenticated G2 user reviews

Features

Features

Braze

Insider Logo

Integration and setup

Competitor - Complex virtualization process requiring heavy technical expertise. Fragmented data and slower campaign launches.

Insider - Plug-and-play integration and intuitive setup. Real-time progress tracking helps launch campaigns fast 

Omnichannel and personalization

Competitor - Wide range of channel support but requires multiple integrations and external vendors. 

Insider - 12+ native channels, including Web, App, Email, SMS, WhatsApp, Webs Push, and more. 

Predictive analytics

Competitor - Minimal predictive segmentation capabilities, often require manual intervention to extract actionable insights.

Insider - AI-driven, real-time insights automatically identify high-value audiences, churn risks, and purchases for campaign optimization 

Customer support

Competitor - US/EU focused only support that isolates global customers. Long wait times.  

Insider - Local expert teams for proactive guidance.  Immediate response. No long wait times.

User Reviews*

Meet Requirements

Insider

9.5

Braze

8.5

*100% authenticated G2 user reviews

Ease of Use

Insider

9.5

Braze

8.4

*100% authenticated G2 user reviews

Ease of Setup

Insider

9.1

Braze

7.5

*100% authenticated G2 user reviews

Ease of Admin

Insider

9.2

Braze

8.5

*100% authenticated G2 user reviews

Quality of Support

Insider

9.6

Braze

8.5

*100% authenticated G2 user reviews

Product Direction (% positive)

Insider

9.5

Braze

9.2

*100% authenticated G2 user reviews

Has the product been a good partner in doing business?

Insider

9.5

Braze

8.9

*100% authenticated G2 user reviews

Features

Integration and setup

Insider

Plug-and-play integration and intuitive setup. Real-time progress tracking helps launch campaigns fast 

Braze

Complex virtualization process requiring heavy technical expertise. Fragmented data and slower campaign launches.

Omnichannel and personalization

Insider

12+ native channels, including Web, App, Email, SMS, WhatsApp, Webs Push, and more. 

Braze

Wide range of channel support but requires multiple integrations and external vendors. 

Predictive analytics

Insider

AI-driven, real-time insights automatically identify high-value audiences, churn risks, and purchases for campaign optimization 

Braze

Minimal predictive segmentation capabilities, often require manual intervention to extract actionable insights.

Customer support

Insider

Local expert teams for proactive guidance.  Immediate response. No long wait times.

Braze

US/EU focused only support that isolates global customers. Long wait times.  

Why choose Insider?

Bring data, personalization, and omnichannel experiences together with Insider. Insider is not just another MarTech provider – we’re a growth partner.

Unmatched channel breadth

Be where your customers are

Orchestrate customer journeys across 12+ channels. You won’t find this level of native channel support with any other vendor.

“Insider is the best platform we’ve used to combine all of our channels and provide a seamless multi-channel experience.”

CMO

US fashion retailer

Fastest time to value

“Insider’s integration is super fast and we saw amazing results in less than 2 months!”

Ecommerce Manager

Global homegoods retailer

See results 3x faster

Enterprise brands realize ROI in less than six months. Thanks to out flexible architecture, you can get up and running quick. Insider offers the fastest time to value – independently verified by G2 users.

White-glove support

Award-winning customer service

Benefit from global expertise and local know-how. Our local customer success and account management teams are reachable by telephone or email. That’s why we’re rated 100/100 for user satisfaction on G2.

”The best advantage of their service is responsive technical support and quick implementation.”

Senior eCommerce Manager

Luxury fashion brand

Seamless Integrations

“Very fast product with efficient results. We were surprised by how fast and easy the integration process was. Insider’s team was helpful throughout the process and left no question mark in our minds concerning their tools.”

Head of Digital

Beauty and cosmetics retailer

Build your ideal ecosystem with 100+ integrations

Connect, centralize, and grow with the tools you already know and love. Integrate solutions across 20+ categories (from Analytics, Ads, Social Media and more) to get up and running faster than ever.

Switch to Insider

Ditch the drag. Boost your growth.

Make the move that top brands trust to unlock faster, smarter, more profitable customer experiences.

Break Free
Interactive Tour

‘‘Improved ROI with Insider. Our experience has been flawless so far. Even the integration was seamless.’’

Marketing Team Lead at Adidas

‘’We started using Insider and it works like magic. We saw a 14.4% increase in AOV in only 12 weeks. ‘’

Digital Marketing Director at Domino’s

‘’Insider brings together global knowledge and local expertise and combines them effortlessly.’’

Digital Marketing Lead at Lexus

‘’We achieved 15X ROI. Their easy-to-use editor allows us to quickly edit templates and create the content we want’’

Ecommerce Manager at Beirsdorf

‘’Insider’s platform has surprised us with how good it has been. Easy to set up and launch quickly! ’’

Head of Online at Samsung

Loved by brands, recognized by analysts

    • Insider tops G2's Spring’25 reports as a Leader across 10 categories

    G2 has rated Insider the #1 Omnichannel Experience and Customer Engagement Platform. Insider also tops the charts as the #1 Leader in Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, E-commerce Search, Customer Journey Analytics, Marketing Automation, and more.

    Learn more
    G2 Image

    Insider named a Leader in the 2023 Gartner® Magic Quadrant™ for Personalization Engines

    Insider’s AI-powered personalization capabilities make it the #1 choice for marketers worldwide. We received the highest scores for all three personalization use cases; Marketing (3.99/5.0), Digital Commerce (4.11/5.0), and Services and Support (3.94/5.0).

    Read the full report
    gartner homepage

    Insider recognized as a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms) Q3, 2021

    Insider achieved a perfect 5.0/5.0 rating across 16 Forrester Wave criteria, including personalization, platform architecture, innovation strategy, predictive analytics, and machine learning, with the highest score in the campaign orchestration category.

    Read the full report
    Forrester Image

    Insider named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms 2023

    Read the report to learn more about why recognized Insider as a disruptor “at or above technical parity with the conventional solutions” and highlighted our extensive breadth of channels, personalization, and AI/ML.

    Access the report
    IDC Image

    Don’t let migration hold you back.
    Migrate in 4 steps!

    Bring data, personalization, and omnichannel experiences together with Insider. Our platform makes marketing teams feel unstoppable.

    4-6 weeks to go-live

    2 months pay-back

    4,000+ hours saved

    12x ROI within 2 years

    Step 1

    Evaluation

    Your dedicated team will help you define goals, identify pain points, and set KPIs for your migration. They will align stakeholders, review your current platform, and chart a migration roadmap with clear milestones to stay on track and avoid delays.

    Step 2

    Inventory

    We’ll help to audit every event, attribute, and custom attribute, mapping them to new values while cleaning and de-duplicating data. We’ll help you refine workflows and processes into Insider's intuitive setup, test with sample data to identify and resolve issues upfront, preventing major problems before full migration.

    Step 3

    Workshop

    Together with your Insider experts, we will workshop to design an optimal architecture to achieve your goals, test use cases, improve campaign workflows, and finalize a migration blueprint with clear priorities and responsibilities. There is no additional cost for this—it’s a standard part of our migration process.

    Step 4

    Migrate

    Complete your migration with Insider’s dedicated technical team, who will provide one-on-one support throughout the process. Our automatic migrator wizards, will set up your workspace, migrate assets and campaigns, transfer data feeds, finalize integrations, activate channels, and define your data and event model transformation with zero downtime. 

    Don’t let migration hold you back. Migrate in 4 steps!

    Bring data, personalization, and omnichannel experiences together with Insider. Our platform makes marketing teams feel unstoppable.

    12x ROI delivered
    within 2 years

    2 months pay-back

    4,000+ hours saved

    4-6 weeks
    to go-live

    Step 1

    Evaluation

    Your dedicated team will help you define goals, identify pain points, and set KPIs for your migration project. They will also align stakeholders, review your current platform, and chart a migration roadmap with clear milestones to stay on track and avoid delays.

    Step 2

    Inventory

    We’ll help you audit every event, attribute, and custom attribute, mapping them to new values while also cleaning and de-duplicating the data. Then we’ll help you refine workflows and processes into Insider’s intuitive setup. Test with sample data to identify and resolve any issues upfront, preventing major problems before full migration.

    Step 3

    Workshop

    Your dedicated team will help you define goals, identify pain points, and set KPIs for your migration project. They will also align stakeholders, review your current platform, and chart a migration roadmap with clear milestones to stay on track and avoid delays.

    Step 4

    Migrate

    Complete your migration with Insider’s dedicated technical team. Our technical team will provide one-on-one support throughout the process. With our automatic migrator wizards, we’ll set up your workspace, migrate assets and campaigns, transfer data feeds and finalize integrations, activate channels, and define your data and event model transformation with zero downtime. 

    Break free
    from toxic tech

    Switch to Insider

    Join 1,500+ brands who unlocked a new
    world of growth with Insider.

    One platform for individualized, cross-channel customer experiences

    Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

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