Experiment

Test without limits

Experiment to your heart’s content with cross-channel A/B testing tools. Try out CTAs, shuffle categories, swap images, and see what’s working and what needs improvement.

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Higher conversions with testing

Optimize your website and app experiences with Insider’s split testing tools. Find winning combinations of Email, Onsite, Messenger, App, and Push Notification content for each customer faster and at scale without breaking the bank.

No IT or app store deployment needed

Personalize your mobile app content based on each user’s behavior and lifecycle stage with Insider’s Content Optimizer. Adjust text, font size, images, CTA buttons, and checkout flows and deploy changes instantly without development or app store updates slowing you down.

Better experiments with AI-led segmentation

Advanced predictive algorithms mine through anonymous and known visitor data, creating ready-to-use predictive segments in real time. Use AI-generated predictive segments to individually tailor experiences and split test them on all your channels with speed, at scale.

Experiment with confidence

What will inspire people to click? Buy a product? Or sign up for a newsletter? Get a single, detailed view of how your A/B tests are performing in one place. Quickly spot the winning version of any experiment and apply it to reach the goals you've set.

Resources that will fuel your drive for growth

1500+ global brands trust Insider to drive growth across the funnel

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