Journey Orchestration

Perfect cross-channel customer journeys

Orchestrate consistent one-to-one customer experiences across every touchpoint. Use predictive segments to tailor journeys based on predicted intent in real time.

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Be everywhere your customers are

One customer only uses WhatsApp, the other only taps on Instagram ads, and one lives in their inbox. Engage with them on their terms, on their turf — Email, WhatsApp, Facebook Messenger, SMS, mobile apps — and extend your reach even further with our APIs.

Scale without losing the human touch

Speak to each customer as an individual using behavioral data and predictive intelligence. Adjust your marketing efforts and user goals based on how they respond to your campaigns and target them at the moments that matter with the right message.

Click, drag, drop, done.

Creating individualized journeys with Architect is intuitive and straightforward. Choose from industry-specific or goal-based templates, or build a custom journey from scratch in minutes. Best part? A/B test and duplicate your messages with ease.

Build Cross Channel Journeys with Architect

A/B test your journeys

Test, tinker, and perfect journeys before you launch them in the real world with Architect, Insider’s customer journey orchestration tool, for maximum conversions.

Optimize journeys with live insights

Drill down into channel reachability, see how many actions users have completed, run advanced reports, and get a comprehensive view of journey performance in real time.

Resources that will fuel your drive for growth

1000+ global brands trust Insider to drive growth across the funnel

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