Growth Hacks Series: Building Brand Trust in the AI Era

DEC 4 | 5-9PM | The Chairman's Lounge, Pan Pacific Orchard Hotel

Immerse yourself in the dynamic world of data-driven marketing at an exclusive dinner event designed for industry thought leaders.

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Insider is trusted by 1200+ of the world’s favorite brands,
including one-third of the Fortune 500

From enterprise brands to high-growth businesses, more marketing and CX teams in Malaysia are empowered by Insider

What is Growth Hacks Series?

The Growth Hacks Series is a one-of-a-kind event series designed to equip marketing and business leaders with the cutting-edge strategies and practical tactics needed to achieve exponential growth. Each event tackles a specific theme within the growth hacking landscape, bringing together industry experts, thought leaders, and successful practitioners for an in-depth exploration of the topic at hand.

Learn

how leading brands are leveraging data and marketing automation to transform customer experiences and drive real business results.

Discover

actionable insights you can implement immediately to drive customer engagement and growth.

Network

with industry peers and gain insights from other delegates in this exclusive, closed-door roundtable.

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Did you know...?

When you attend this event, you’ll join other C-level executives and industry leaders to explore how leveraging first-party data, AI, and digital signals can drive smarter marketing strategies, increase efficiency, and maximize ROI. Here are some key insights:

68%

of businesses report that improving customer experience is their top priority for achieving business growth.

74%

of companies are adopting AI-driven solutions to analyze digital signals and improve decision-making across customer touchpoints.

60%

of C-level executives acknowledge that real-time data analytics have accelerated their marketing campaigns, improving conversion rates by up to 30%.

46%

of businesses say that effectively using first-party data has helped them cut acquisition costs by as much as 25%.

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Speakers

Terry O'Connor OBE, Strategic Advisor

Terry O’Connor is the Managing Director and Founder of Trim Consultancy, a firm dedicated to driving transformation and delivering real-world outcomes for businesses. With over 30 years of experience in retail and omni-channel operations across the UK and Southeast Asia, Terry has led transformational efforts at major companies, including Matahari and Courts Asia. Notably, he was responsible for the successful listing of Courts Asia on SGX and its eventual acquisition by Japan’s Nojima Corp. 

Guneet Oberoi, Director of Growth, SGMY

Guneet Oberoi is the Growth Director at Insider, where he leads growth strategies and customer success across the Singapore and Malaysia region. With a focus on delivering impactful digital experiences, Guneet collaborates with businesses to optimize their marketing efforts through cutting-edge technologies and data-driven insights. He brings years of expertise in the martech space and is committed to driving sustainable growth for his clients such as IKEA, Disney, 6ixty8ight and more.

Terry O'Connor OBE
Strategic Advisor
Guneet Oberoi
Director of Growth, SGMY
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Agenda
05:00 PM
Registration & Arrival Networking
05:30 PM
Introduction to Deciphering Digital Data
05:45 PM
Strategic Optimization in Action

Explore different use cases and see how leading companies are leveraging data to drive customer engagement and conversion.

06:30 PM
Networking Break
07:00 PM
Dinner Service
08:30 PM
Closing Remarks
09:00 PM
Post-event Drinks
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Pan Pacific Orchard Hotel

Singapore’s Premier Urban Oasis of Luxury and Sustainability

Located in the heart of Singapore’s vibrant Orchard Road, Pan Pacific Orchard is a luxurious urban retreat that offers an oasis of tranquility amidst the city’s hustle. Pan Pacific Orchard has garnered praise for its outstanding hospitality and sustainable approach.

  • As featured on Condé Nast Traveler and Travel + Leisure, which highlighted its unique design and sustainable initiatives.
  • The hotel was recognized at the 2024 World Luxury Hotel Awards, securing accolades for its eco-friendly practices and luxury offerings.
  • Tatler Asia also named it one of the Top Hotels in Singapore for its exceptional service and innovative architecture.
Open Map
By Invitation Only: The A-List of CX Innovators

The Growth Hacks Series: CX Unplugged is designed for a select audience of C-Suite executives shaping the future of customer experience.

You'll connect with industry leaders from top brands in Malaysia, including marketing specialists, e-commerce directors, and customer experience champions. This exclusive environment fosters meaningful networking and collaboration, allowing you to gain valuable insights from peers facing similar challenges and opportunities.

Who Should Attend?
  • You are a Visionary Leader: You aim to stay ahead of the curve and explore innovative strategies in customer engagement.
  • You are a Networker: You value connecting with fellow C-Suite executives from telco, government, retail, and other key sectors.
  • You are a Strategist: You are looking for actionable growth hacks and real-world applications to transform your customer engagement.
  • You are a Forward-Thinker: You want to equip yourself with the knowledge and tools needed to thrive in the rapidly evolving landscape of conversational CX
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