Join Us to Learn how Nissan achieved 53.56% Conversion Uplift in lead generation!

8 Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 1:00 PM London | 4:00 PM Gulf Standard Time
5 additional time options are in the form on the right - please select your slot.

Nissan partnered with Insider since 2017 to build intuitive lead generation programs to improve test drive sign-ups. For the automotive industry, applying for a test drive is one of the most crucial steps in a customer’s journey. 

Join the Masterclass

Meet The Speaker

Anna Taeschner, Automotive – Global Digital Growth Director

In this exclusive masterclass with Nissan and Insider — we dive into the tactics that Nissan used to:

  • Shorten the car buying cycle with 1:1 lead nurturing
  • Increase test drive applications and qualified leads
  • Improve customer segmentation

Join us in this exclusive chat with Anna Taeschner (Automotive – Global Digital Growth Director) for an inside view on Nissan’s customer experience strategy.

Anna Taeschner
Automotive – Global Digital Growth Director
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Insider X Nissan | How Nissan achieved an increase of 24% in ROI

Insider X Nissan | How Nissan achieved an increase of 24% in ROI

Apart from increasing test drive applications, Insider helps us communicate with our visitors more effectively through every stage of the customer lifecycle.

Read the success story

Insider For Automotive Leaders

Black Friday Special: The ultimate digital growth guide for automotive marketers

The marketing playbook for optimizing customer experiences and conversions across mobile and the web to optimize CAC, ROAS and conversion rate!

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We met with a lot of different companies before working with Insider, but no support team came close. Insider’s support team is attentive, has global experience and also local expertise, which is exactly what we needed. In addition to this, the technology is easy to use and integrate, and meets all of our needs. We can say that Insider won our heart as the best platform with the most amazing team. 80% of my work is with Insider’s email solution.

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We liked the products we used – Web Personalization, App Personalization, CDP, SMS, and Journey Orchestration. We had a smooth and successful migration. We also completed SMS integration well with proxy feature delivery. The personalized campaigns led to a solid uplift in conversion rates.

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Our primary aim has been to cultivate customer loyalty, achieved through establishing product trust and leveraging upsell opportunities. The Insider Mobile App platform served our needs perfectly, enabling easy campaign creation for cross-selling to app visitors. SMS and WhatsApp supplement our mobile marketing strategies well as it helped increase app traffic and conversions. Insider’s support team also promptly address any technical challenges we face – ensuring uninterrupted user experiences. Their effective issue resolution underscores their product quality and customer support. We value their swift assistance and eagerly anticipate our ongoing collaboration.

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We’ve been working with Insider in the consumer electronics space, and the results have been impressive. What we appreciate the most is how seamlessly the platform integrates with our existing tech stack and how intuitive the user interface is. Their AI-driven segmentation and personalization capabilities have significantly improved our customer engagement and conversion rates. The Insider team is also highly responsive and proactive, always offering strategic recommendations that align with our goals.

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The pre-built templates and AI capabilities have helped us go to market faster. Campaign creation is effortless. SMS has been a major driver for customer loyalty and retention. 

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