Join us to discover how Aston Martin increased dealership lead conversion by 12% and boosted test-drive bookings by 9%!

8 Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 1:00 PM London | 4:00 PM Gulf Standard Time
5 additional time options are in the form on the right - please select your slot.

Insider has been powering Aston Martin to deliver truly personalized, high-end customer journeys across digital and physical channels. By improving virtual showroom experiences, integrating data from dealerships, and running AI-segmented test-drive & lead nurturing campaigns, Aston Martin saw a 28% uplift in lead conversion and a 35% increase in test-drive bookings, while also enhancing average order value and strengthening customer loyalty.

Join the Masterclass

Meet The Speaker

Anna Taeschner, Luxury Automotive & Motorsport – Global Digital Growth Director

In this exclusive workshop with Aston Martin and Insider — we dive into the tactics that Aston Martin used to:

  • Improve qualified lead generation by 12% through curated digital journeys

  • Boost test-drive conversion by 9% with targeted, data-driven event invitations

  • Lower CAC in a luxury market with precision audience segmentation

  • Enhance long-term loyalty and engagement with personalized luxury storytelling

Join us in this exclusive chat with Anna Taeschner (Luxury Automotive & Motorsport – Global Digital Growth Director) for an inside view on Aston Martin’s secret sauce for customer experiences.

Anna Taeschner
Luxury Automotive & Motorsport – Global Digital Growth Director
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Insider X Aston Martin | Insider enabled Aston Martin to increase qualified leads by 12% and test-drive conversion by 9%

Insider X Aston Martin | Insider enabled Aston Martin to increase qualified leads by 12% and test-drive conversion by 9%

Using Insider’s AI-driven personalization and orchestration tools, Aston Martin refined its digital acquisition strategy, improved lead handoff to dealers, and engaged high-net-worth individuals with bespoke content. The result: 12% more qualified leads, 9% higher test-drive conversion, and deeper engagement with fans and customers alike.

 

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