Join us to discover how Fiat increased test-drive conversion by 29% and new vehicle leads by 35%!

1 Year of Digital Empowerment In a Glance!

Wednesday, October 15 | 2 PM Singapore | 5 PM Sydney

Insider has been powering Fiat ever since 2024 to create individualized, cross-channel experiences across web, app, and dealership networks. By implementing AI-led segmentation, optimizing virtual showroom & lead flows, and using personalized follow-ups and reminders, Fiat achieved a 29% uplift in test-drive conversion and a 35% increase in new vehicle leads, while also decreasing customer acquisition cost and boosting ancillary revenue from add-ons and financing.

Join the Masterclass

Meet The Speaker

Rita Yang, Automotive – Global Digital Growth Director

In this exclusive workshop with Fiat and Insider — we dive into the tactics that Fiat used to:

  • Improve lead-to-test-drive conversion with optimized digital discovery and scheduling flows

  • Boost new vehicle leads through targeted segmentation and campaign personalization

  • Increase ancillary revenue via add-on packages, financing offers and upgrades

  • Reduce CAC by refining digital and dealership attribution

Join us in this exclusive chat with Rita Yang (Automotive & Mobility – Global Digital Growth Director) for an inside view on Fiat’s secret sauce for customer experiences.

Save my seat

Rita Yang
Automotive – Global Digital Growth Director
Save my seat

Insider For Automotive Leaders

The ultimate digital growth guide for automotive marketers

The marketing playbook for optimizing customer experiences and conversions across mobile and the web to optimize CAC, ROAS and conversion rate!

Read more

Insider X Fiat | Insider enabled Fiat to increase test-drive conversion by 29% and new vehicle leads by 35%

Insider X Fiat | Insider enabled Fiat to increase test-drive conversion by 29% and new vehicle leads by 35%

Using Insider’s journey orchestration and personalization platform, Fiat launched virtual showroom tools, dynamic lead capture, and behavior-based follow-ups. These strategies drove a 35% growth in new vehicle leads, a 29% uplift in test-drive conversion, higher ancillary revenue from vehicle options, and a substantial reduction in acquisition costs.

 

Why top brands choose Insider?

 
What do you like best about Insider?

I’ve known other companies that provide solutions in the CRM field, but this one undoubtedly stood out for the features it offers to our CRM team, in addition to the data visibility that helps guide more and more of our Growth team’s actions each day and, of course, the support team that is so close and efficient. The team is attentive and makes all the difference for us. Also, the technology is simple to use, easy to integrate, and fully meets our needs. Today we can say that Insider has earned our trust as a market partner, especially for its incredible support.

CRM Analyst

 
What do you like best about Insider?

What we like best about Insider was the technical support we received. There was no confusion or delay from Insider when it came to how to implement a particular use case for us. They were available 24/7 too, which was just icing on the cake.

CTO

 
What do you like best about Insider?

We met with a lot of different companies before working with Insider, but no support team came close. Insider’s support team is attentive, has global experience and also local expertise, which is exactly what we needed. In addition to this, the technology is easy to use and integrate, and meets all of our needs. We can say that Insider won our heart as the best platform with the most amazing team. 80% of my work is with Insider’s email solution.

Head of Digital Marketing

 
What do you like best about Insider?

We liked the products we used – Web Personalization, App Personalization, CDP, SMS, and Journey Orchestration. We had a smooth and successful migration. We also completed SMS integration well with proxy feature delivery. The personalized campaigns led to a solid uplift in conversion rates.

Product Leader
 
What do you like best about Insider?

Our primary aim has been to cultivate customer loyalty, achieved through establishing product trust and leveraging upsell opportunities. The Insider Mobile App platform served our needs perfectly, enabling easy campaign creation for cross-selling to app visitors. SMS and WhatsApp supplement our mobile marketing strategies well as it helped increase app traffic and conversions. Insider’s support team also promptly address any technical challenges we face – ensuring uninterrupted user experiences. Their effective issue resolution underscores their product quality and customer support. We value their swift assistance and eagerly anticipate our ongoing collaboration.

Data Analyst

 
What do you like best about Insider?

We’ve been working with Insider in the consumer electronics space, and the results have been impressive. What we appreciate the most is how seamlessly the platform integrates with our existing tech stack and how intuitive the user interface is. Their AI-driven segmentation and personalization capabilities have significantly improved our customer engagement and conversion rates. The Insider team is also highly responsive and proactive, always offering strategic recommendations that align with our goals.

Business Development Manager
Mobile Marketing

What we like best about Insider is the results we have achieved. Our customers began spending more time on our mobile website, leading to higher engagement, conversion rates, and revenue.

Digital Commerce and Marketing Director

Personalization

With Insider’s platform and customer support team, we have achieved 12x ROI in 6 months. Smart Recommender helped improved the relevancy of product recommendations and Web Push, helped us drive back traffic into our website.

Marketing Director

CDP

We’ve managed to overhaul our on-site personalization with Insider’s CDP platform. It has helped us harness all of our user data, and their AI-powered user segmentation makes it possible to engage users with contextual recommendations.

Head of Digital Marketing

Marketing Automation

The customization capabilities help us deliver highly relevant and individualized content to our customers across channels. We’ve significantly improved our average order value, CTRs, conversions, and ROI in just two months.

Head of Marketing

WhatsApp Marketing

Insider’s best-in-class segmentation capabilities helped us design personalized WhatsApp campaigns for promotional and transactional messages. We combined it with Architect to set up cross-channel marketing campaigns. 

E-commerece Director

SMS Marketing

The pre-built templates and AI capabilities have helped us go to market faster. Campaign creation is effortless. SMS has been a major driver for customer loyalty and retention. 

E-commerce Director

One platform for individualized, cross-channel customer experiences

Insider connects data across channels, predicts future behavior with AI,
and individualizes experiences from a single platform with the fastest time to value.
©2026 Powered by Insider. All rights reserved.