Join us to discover how Kärcher increased average basket margin by 22% and cut cart abandonment by 30%!

3 Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 1:30 PM New York | 2:30 PM Brasilia
5 additional time options are in the form on the right - please select your slot.

Insider has been powering Kärcher ever since 2022 to create individualized, cross-channel experiences across web, email, and push notifications. By integrating smart product recommendations, timed reminders, and personalized service upsell messaging, Kärcher improved average margin per basket by 22%, reduced abandonment by 30%, and achieved sustainable revenue gains in their Home & Industrial Cleaning Appliances range.

Join the Masterclass

Meet The Speaker

Katie Cervasio, Home, Furniture & Appliances - Global Digital Growth Director

In this exclusive workshop with Kärcher and Insider — we dive into the tactics that Kärcher used to:

  • Increase product margin per basket

  • Decrease session-to-transaction times, especially for higher priced appliances

  • Upsell add-on services (installation, maintenance, etc.)

  • Improve repeat purchase rate and customer lifetime value

Join us in this exclusive chat with Katie Cervasio (Home, Furniture & Appliances – Global Digital Growth Director) for an inside view on Kärcher’s secret sauce for customer experiences.

Katie Cervasio
Home, Furniture & Appliances - Global Digital Growth Director
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Insider X Kärcher | Insider enabled Kärcher to increase average basket margin by 22% and cut cart abandonment by 30%

Insider X Kärcher | Insider enabled Kärcher to increase average basket margin by 22% and cut cart abandonment by 30%

Using Insider’s personalization and journey orchestration tools, Kärcher implemented tailored service upsell prompts, optimized on-site recommendations, and targeted reminders. These strategies resulted in a 22% increase in margin per basket, a 30% reduction in cart abandonment, and stronger revenue per visitor metrics, while enhancing customer satisfaction.

 

 

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