Join us to discover how Generali improved cross-sell conversion by 25% and increased CLTV by 20%!

3 Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 1:30 PM New York | 2:30 PM Brasilia
5 additional time options are in the form on the right - please select your slot.

Insider has been powering Generali ever since 2022 to unify data across policyholders and enhance personalized engagement. By using Insider’s AI-led segmentation and real-time CDP, Generali improved cross-sell and upsell conversion by 25% and achieved a 20% uplift in customer lifetime value, while reducing acquisition costs and strengthening renewal rates.

Join the Masterclass

Meet The Speaker

Katie Cervasio, Financial Services & Insurance – Global Digital Growth Director

In this exclusive workshop with Generali and Insider — we dive into the tactics that Generali used to:

  • Reduce CAC with predictive segmentation

  • Increase cross-sell and upsell conversion by 25%

  • Improve renewal rates and policyholder CLTV

  • Drive loyalty engagement through hyper-personalized journeys

Join us in this exclusive chat with Katie Cervasio (Financial Services & Insurance – Global Digital Growth Director) for an inside view on Generali’s secret sauce for customer experiences.

Katie Cervasio
Financial Services & Insurance – Global Digital Growth Director
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Insider X Generali | Insider enabled Generali to improve cross-sell conversion by 25% and CLTV by 20%

Insider X Generali | Insider enabled Generali to improve cross-sell conversion by 25% and CLTV by 20%

By implementing Insider’s AI-powered CDP, Generali created unified customer profiles and activated targeted cross-sell journeys. Personalized renewal reminders and loyalty-driven engagement campaigns resulted in a 25% increase in cross-sell conversions, a 20% improvement in CLTV, and reduced churn across policyholders.

 

 

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Our primary aim has been to cultivate customer loyalty, achieved through establishing product trust and leveraging upsell opportunities. The Insider Mobile App platform served our needs perfectly, enabling easy campaign creation for cross-selling to app visitors. SMS and WhatsApp supplement our mobile marketing strategies well as it helped increase app traffic and conversions. Insider’s support team also promptly address any technical challenges we face – ensuring uninterrupted user experiences. Their effective issue resolution underscores their product quality and customer support. We value their swift assistance and eagerly anticipate our ongoing collaboration.

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