Join us to discover how Coppel drove US$1.8B in online GMV and grew conversion to ~1.5%!

3 Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 1:30 PM New York | 2:30 PM Brasilia
5 additional time options are in the form on the right - please select your slot.

Insider has been powering Coppel to modernize its omnichannel retail experience. By leveraging personalized journeys, optimized checkout flows, and financial service integrations, Coppel achieved approximately US$1.8 billion in ecommerce GMV in 2024, with a conversion rate around 1.0-1.5%, while also growing its digital footprint and reducing customer acquisition cost.

Join the Masterclass

Meet The Speaker

Katie Cervasio, Retail & Department Store – Global Digital Growth Director

In this exclusive workshop with Coppel and Insider — we dive into the tactics that Coppel used to:

  • Increase conversion rate to ~1.5% by optimizing checkout and personalization flows

  • Drive large scale GMV growth via cross-category recommendations and omnichannel integration

  • Lower CAC by using financial services (credit, digital wallet) as retention & payment levers

  • Boost repeat purchase and customer lifetime value with loyalty and after-sales engagement

Join us in this exclusive chat with Katie Cervasio (Retail & Department Store – Global Digital Growth Director) for an inside view on Coppel’s secret sauce for customer experiences.

Katie Cervasio
Retail & Department Store – Global Digital Growth Director
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Insider X Coppel | Insider enabled Coppel to hit US$1.8B GMV & ~1.5% conversion rate

Insider X Coppel | Insider enabled Coppel to hit US$1.8B GMV & ~1.5% conversion rate

Using Insider’s personalization and journey orchestration tools, Coppel optimized product discovery, improved cross-selling between electronics, furniture, and apparel, and integrated financial services to smooth purchase flow. These changes drove its 2024 online GMV to approximately US$1.8B and lifted conversion rates, while enhancing repeat purchases and reducing acquisition costs.

 

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