The pandemic has propelled Filipinos to form new online shopping habits and they now rely heavily on social media, app and mobile devices to evaluate brands and make purchases. To capture mindshare and preference, retailers, fintechs, and every organization growing revenue via ecommerce need to humanize engagement and experience throughout the entire consumer buying journey and connect meaningfully with consumers.

• 52% of Filipinos shopped online through apps and websites for the first time during the pandemic1 

• 43% of Filipinos made their first online purchase using social media channels1

• Web stores are expected to grow 56% this year2, as offline storefronts rapidly increase their direct-to-consumer (D2C) presence

Brands like Lazada, Robinson Bank, Avon, PUMA, Lenovo, Etiqa Insurance, Yves Rocher, Philips, Toyota, Watsons, Marks & Spencer, Burger King, IKEA, have already leveraged the power of AI, smart personalization and gamification technology to humanize the user experience, gaining substantial uplift in online sales, cart recovery, ad returns, customer reviews, and repeat purchases through Insider. 

Join Insider, unicorns in Southeast Asia and leading organizations in Philippines on 21 April.