Success Stories

Watsons improves return on ad spend by 50% on Singles Day

Download
Download

About Watsons

Watsons is the largest healthcare and beauty retail chain in Asia, as well as one of the largest in the world, with more than 6,800 retail stores and 1,500 pharmacies. Watsons’ online retail wing has always focused on providing their customers with a value-for-money experience, and during Singles Day – a national holiday celebrated annually on 11th November – Watsons has its hands full with millions of customers.
Optimizing Customer Acquisition Costs (CAC) in Advertising Channels to improve Return on Ad Spend (ROAS)

The beauty and healthcare industry faces stiff competition, with hundreds of brands jostling to be the number-one player in the market. And one of the key areas of competition is Facebook Ads.
Since healthcare and beauty products are very personal products, social media is an integral player in capturing new customers and prospects via its ad channels. And out of these channels, Facebook Audience Network is one of the largest sources of leads for Watsons, especially on eCommerce peaks like Singles Day. Therefore, Watsons started its hunt for a marketing platform that would help them optimize experiences and customer acquisition costs to improve Return On Ad Spend (ROAS) in this bustling season. That’s when Watsons decided to tap into Insider’s Predictive Ad Audiences to improve their ROAS on Facebook.

Schedule your personalized demo.