Success Stories

Selsey boosts conversions by 8% with AI segmentation

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About Selsey

Selsey is an online furniture shop that offers the highest quality home decor and furniture at reasonable prices, along with prompt doorstep deliveries. Selsey focuses on providing furniture and accessories that guarantee complete comfort to their customers. The brand works with a team of experienced consultants who match the right products with a customer’s individual needs. Ranked among one of the top 3 furniture vendors in Poland, Selsey also serves customers in the UK, Denmark and France, with limited operations. The furniture brand subscribes to the highest standards in comfort and quality, and this has enabled it to earn the trust of thousands.
Looking Ahead

Going forward, Selsey will look to Insider’s powerful segmentation and “persona” building capabilities to target, engage and retain its users through a unique and highly bespoke experience spanning the entire customer journey. For the next phase, Selsey will work on creating individualized onsite journeys for the other personas that were identified – such as  the researcher, procrastinator, power-shopper and more.

Insider’s AI-backed segmentation capabilities will optimize onsite customer engagement for Selsey—by micro-segmenting users based on their dynamic attributes. These micro-segments can then be targeted using Insider’s web suite.

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