How Samsung achieved a 24% increase in cart recovery rate using Insider One’s Web Conversion Suite and Web Push

About Samsung

An international conglomerate headquartered in South Korea, The Samsung Group has over 90 subsidiaries worldwide. Lee Byung-chul founded the company as a trading company in 1938. Over the next three  decades, the group expanded into food processing, textiles, insurance, securities, and retail. 

The company entered the electronics industry in the late 1960s and the  construction and shipbuilding industries in the mid-1970s; these areas  would drive its subsequent growth. Samsung has increasingly globalized both its electronics and activities since 1990, and its mobile phones and semiconductors have become its most important revenue sources. Samsung has the 8th highest global brand value as of 2020.