Success Stories

NTV boosts app engagement with breaking news push notifications

Download PDF
Download PDF

About NTV

Nationwide news service NTV provides up-to-the-minute information on regional and national news, sports, entertainment, leisure, and more across its TV channel, website, and mobile app.
How to Claim a Slice of Users’ Mobile Interactions

A recent study found that the average smartphone user clicks, taps or swipes on their phone 2,617 times per day, across 76 separate sessions*. That’s a lot of time spent interacting with their device.

NTV wanted to capture their mobile audience’s attention and secure their place as Europe’s number one mobile news app. To do this, they needed to boost app engagement. By encouraging users to interact more with the app, the business would increase pageviews and thus ad revenue. 

Using Bulk Push Messaging to Drive App Traffic
Using Insider’s mobile push capabilities, NTV was able to send push notifications to its users. Delivered directly to users’ notification feeds, the notifications alerted users to breaking news stories. When a user clicked on the notification, they were taken directly to the relevant article within the app. In total, the company sent more than 19 million push notifications over a six-month period. 

Schedule your personalized demo.